Lincoln Nautilus sales decreased in the United States, but increased in Canada and Mexico during the first quarter of 2025.
Lincoln Nautilus Sales - Q1 2025 - United States
In the United States, Lincoln Nautilus deliveries totaled 8,664 units in Q1 2025, a decrease of about 6 percent compared to 9,231 units sold in Q1 2024.| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| NAUTILUS | -6.14% | 8,664 | 9,231 |
Lincoln Nautilus Sales - Q1 2025 - Canada
In Canada, Lincoln Nautilus deliveries totaled 784 units in Q1 2025, an increase of about 27 percent compared to 618 units sold in Q1 2024.| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| NAUTILUS | +26.86% | 784 | 618 |
Lincoln Nautilus Sales - Q1 2025 - Mexico
In Mexico, Lincoln Nautilus deliveries totaled 320 units in Q1 2025, an increase of about 55 percent compared to 206 units sold in Q1 2024.| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| NAUTILUS | +55.34% | 320 | 206 |
Competitive Sales Comparison (USA)
Lincoln Nautilus sales (see running Lincoln Nautilus sales) fell six percent to 8,664 units during Q1 2025, placing it seventh, or mid-pack, in its segment of 14 entries.
The Lexus RX led as the segment’s perennial best-seller, posting a seven percent decrease in volume to 24,716 units. The Audi Q5 followed in second place with a 19 percent upswing for 13,659 deliveries, while the Mercedes-Benz GLC-Class took third with a 51 percent jump to 13,020 units. The Volvo XC60 placed fourth with a 45 percent swell to 12,706 units, as the BMW X3 took fifth with a 32 percent drop to 11,235 units. The Acura MDX placed sixth as sales fell four percent to 10,641 deliveries. The Nautilus followed in seventh, and the rest of the field moved less than 7.5K units, including Lincoln’s crosstown rival, the Cadillac XT5 (see running Cadillac XT5 sales), which placed tenth with a one percent uptick to 6,353 units deliveries.
Sales Numbers - D-Segment Luxury Crossovers - Q1 2025 - USA
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 | Q1 25 SHARE | Q1 24 SHARE |
|---|---|---|---|---|---|
| LEXUS RX | -6.64% | 24,716 | 26,473 | 20% | 23% |
| AUDI Q5 | +19.05% | 13,659 | 11,473 | 11% | 10% |
| MERCEDES-BENZ GLC-CLASS | +51.15% | 13,020 | 8,614 | 11% | 7% |
| VOLVO XC60 | +45.36% | 12,706 | 8,741 | 11% | 8% |
| BMW X3 | -31.86% | 11,235 | 16,488 | 9% | 14% |
| ACURA MDX | -4.49% | 10,641 | 11,141 | 9% | 10% |
| LINCOLN NAUTILUS | -6.14% | 8,664 | 9,231 | 7% | 8% |
| PORSCHE MACAN | +32.00% | 7,486 | 5,671 | 6% | 5% |
| GENESIS GV70 | +35.10% | 7,201 | 5,330 | 6% | 5% |
| CADILLAC XT5 | +1.24% | 6,353 | 6,275 | 5% | 5% |
| INFINITI QX50 | -19.58% | 2,066 | 2,569 | 2% | 2% |
| BMW X4 | -40.02% | 1,431 | 2,386 | 1% | 2% |
| INFINITI QX55 | -22.38% | 850 | 1,095 | 1% | 1% |
| ALFA ROMEO STELVIO | -25.19% | 686 | 917 | 1% | 1% |
| TOTAL | +3.70% | 120,714 | 116,404 |
In terms of segment share, the Nautilus earned a seven percent share, down one percentage point year-over-year. The RX led with a 20 percent segment share, down three percentage points. The Q5, GLC-Class, and XC50 each held an 11 percent share, while the X3 and MDX both posted a nine percent share. The remaining models earned a six percent share or less, including the XT5, which maintained a five percent share.
The luxury D-crossover segment expanded four percent to 120,714 units in Q1 2025, meaning that Lincoln Nautilus sales underperformed the segment average.
The Ford Authority Take
Despite being down during the first quarter of 2025, Lincoln Nautilus sales placed mid-pack during Q1, moving more units than half of the field. Segment share was down as a result of the six percent drop, but the Nautilus still managed to outsell its crosstown rival, the Cadillac XT5, along with the Infiniti QX50.
As for the Nautilus, it will continue to be imported from China in spite of being most impacted by Trump tariffs, which is good news for Lincoln.
Even more good news is on the way, since a Lincoln Nautilus refresh is on track for a 2026 debut.
About Lincoln Nautilus
The 2025 Lincoln Nautilus features a few notable changes over the all-new 2024 Nautilus, including the fact that the Premiere trim no longer comes standard with a spare tire; it’s replaced with a standard tire mobility kit, though the spare tire remains available as a $250 option. The compact luxury crossover lineup finally the gains the Lincoln Rejuvenate feature and adds a new Whisper Blue Metallic Clearcoat paint color.
Check out our in-depth coverage of the Nautilus here:
About The Numbers
- All percent change figures compared to Lincoln Nautilus sales for Q1 2024, unless otherwise noted
- In the United States, there were 75 selling days for Q1 2025 and 77 selling days for Q1 2024
- Ford Motor Company Q1 2025 sales reports:
- Ford Motor Company sales Q1 2025 U.S.A
- Ford Motor Company sales January 2025 U.S.A.
- Ford Motor Company sales February 2025 U.S.A.
- Ford Motor Company sales March 2025 U.S.A.
- Ford sales Q1 2025 U.S.A. (Ford brand)
- Lincoln sales Q1 2025 U.S.A.
- Ford China sales Q1 2025
- Ford Motor Company Canada sales Q1 2025
- Ford Canada sales Q1 2025
- Lincoln Canada sales Q1 2025
- Ford Motor Company Argentina sales Q1 2025
- Ford Argentina sales January 2025 (Ford brand)
- Ford Argentina sales February 2025 (Ford brand)
- Ford Argentina sales March 2025 (Ford brand)
- Ford Motor Company Colombia sales Q1 2025
- Ford Colombia sales January 2025 (Ford brand)
- Ford Colombia sales February 2025 (Ford brand)
- Ford Colombia sales March 2025 (Ford brand)
- Ford Motor Company Brazil sales Q1 2025
- Ford Brazil sales January 2025 (Ford brand)
- Ford Brazil sales February 2025 (Ford brand)
- Ford Brazil sales March 2025 (Ford brand)
- Ford Motor Company Mexico sales Q1 2025
- Ford Motor Company Mexico sales January 2025
- Ford Motor Company Mexico sales February 2025
- Ford Motor Company Mexico sales March 2025
- Ford Motor Company sales Q1 2025 U.S.A
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