Just a few years ago, automakers were announcing massive investments in electrification, whether those funds were going to build new plants or expand EV lineups to include a bevy of new models. Times changed rather quickly, however, after early adopters exited the market, and today, EV sales continue to grow in most places, albeit at a slower pace than previously expected. However, even as companies like Ford scale back EV investments and shift gears in terms of strategies, it seems like most new car shoppers are at least considering an EV for their next purchase.
According to the newly released J.D. Power 2025 U.S. Electric Vehicle Consideration (EVC) Study, 24 percent of vehicle shoppers polled said they are “very likely” to consider purchasing an EV in the future, while 35 percent said they are “somewhat likely” to do so – figures that remain unchanged from a year ago. This year’s version of the EVC study is based on the responses of 8,164 consumers who intend to buy or lease a new vehicle in the next 12 months.
Despite this, those same car shoppers also expressed some similar concerns regarding the purchase of an EV, too. Among them, 52 percent named charging station availability as their top concern, while 43 percent believe EVs are too expensive, and 33 percent are worried about the cost of ownership being too high. Those that reside in states that experience very cold weather in the winter months were also among the lowest in terms of those expressing interest in buying an EV as well, a sign that they’re concerned with range loss resulting from plunging temperatures.
“Despite the market volatility, EVs have found a solid ground for consumer consideration,” said Brent Gruber, executive director of the EV practice at J.D. Power. “To further capitalize on that interest and spur adoption moving forward, the industry needs to have products that meet consumer needs and wants at prices that are affordable. Additionally, the industry should better educate consumers about EV ownership to ease concerns – many of which, such as those related to public charging, are less problematic than they might seem when it comes to actually owning an EV.”
Comments
I would buy an EV without any problem. What I will never buy (or even consider) is a SUV or a crossover. If Ford offers a sedan, I will buy it. Although I prefer the 8 cylinder ICE Mustang, if Ford offers an EV Mustang (even if it´s a 4 door that succesfully competes with the Porsche Taycan), I would consider it. But what I will never consider or buy is the atrocity called Mach-e, the Capri or any SUV or crossover. No matter if it´s EV, ICE, it can fly or whatever.
You can have your sedan or your 8 cylinder Mustang. I want an EV crossover or small hatchback like the Capri or Puma E. No more gas burners. I find there’s no decent affordable choices in the USA. So, waiting, like many other people. Might be a 3-1/2 year wait.
Jim, I think JE would enjoy the handling and the appearance of a sedan…as an EV. Crossovers and SUV’s are the worst handling vehicles on the road, next to full size trucks.
Agreed!
One study says this and the next contradicts it.
Pretty much every study that says EVs are the hot thing are funded by WEF folks when you dig into it.
Can’t believe a word of it. My dealer says they can’t sell them and customers who bought them in the past want to trade them in.
Typical media lies to push an agenda.