For quite some time now, new Lincoln inventory levels have remained far above the industry average, and in some cases, more than double that mean. This is obviously problematic for a number of reasons, ranging from the need to utilize incentives to move older inventory to strapping dealers with various associated costs. In January, new Lincoln inventory was once again more than double the national average in the U.S., and that also remained the case in February. However, things did improve quite a bit through the course of March, and that was once again the case in April.
According to new data from Cox Automotive, new Lincoln inventory levels closed out April 2025 with a days’ supply of inventory totaling 87, which is a massive improvement versus the luxury brand’s 127 days’ supply in March. For many months, Lincoln inventory levels were among the very highest in the industry, but now, it has fallen behind Jaguar, Ram, Mitsubishi, Infiniti, Land Rover, Audi, Hyundai, Mini, Jeep, and Nissan, raking just ahead of Dodge, Mercedes-Benz, and the Ford brand, which also improved significantly month-over-month.
Buoyed by FoMoCo’s employee pricing for everyone incentive, the automaker enjoyed a 16 percent sales increase to 208,675 units in the U.S. during April 2025, which undoubtedly helped clear out some of that inventory. As for Lincoln, its sales increased by an even larger margin – 40 percent, after that brand moved 11,615 units last month.
On the back of robust sales, overall unsold new vehicle inventory in the U.S. closed out April at 2.49 million units, which is 7.4 percent lower than 2.69 million units at the beginning of the month and down 10.5 percent from the same period one year ago. New-vehicle days’ supply at the start of May was 66, down 16 days compared to last year and six days fewer than last month. According to Cox Automotive, it’s likely that automakers are holding the proverbial line in terms of production and deliveries amid tariff uncertainties, but it still expects numbers to climb as 2026 model year vehicles arrive in showrooms, coupled with a potential rise in terms of pricing stemming from those same levies.
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However, many Lincoln dealerships still have the 2024 Nautilus on their lots as advertised on the Lincoln website.
Almost every vehicle manufacturing has problems with the vehicle. GMC just recalled thousands of vehicle because of the motors. How shameful for people to spend all that money on a vehicle they thought they could trust but left stranded. Same thing with Ford and Lincoln. Electrical and motor problems who’s going to spend over $70,000.00 on vehicle you can’t rely on REALLY!! People get your poop in a group! I was going to get a Aviator but not anymore cause of all the problems!