When the 2025 Ford Bronco debuted last fall, it did so with not a single price increase (or decrease) over the 2024 model year. This came as a bit of a surprise given the fact that we’ve just come to expect at least one or two price increases for every new vehicle each year these days, but Bronco sales had been waning for a while at that time. However, Bronco sales have since picked back up – increasing 51.14 percent in May – signaling that buyers may not be tiring of the sixth-generation model, after all. Despite this, The Blue Oval has opted to cut some 2025 Ford Bronco prices in a big way, though others are also increasing.
| Trim Level | 2025 Ford Bronco May 2025 | 2025 Ford Bronco November 2024 | November 2024 +/- |
|---|---|---|---|
| Two Door | |||
| Base | $38,995 | $37,995 | +$1000 |
| Badlands | $50,385 | $50,095 | +$290 |
| Stroppe Edition | $75,635 | $75,635 | $0 |
| Four Door | |||
| Base | $38,995 | $37,995 | +$1000 |
| Big Bend | $41,220 | $40,370 | +$850 |
| Heritage Edition | $49,475 | $49,475 | $0 |
| Outer Banks | $47,940 | $47,940 | $0 |
| Badlands | $50,385 | $51,385 | $-1000 |
| Raptor | $79,995 | $90,035 | $-10040 |
| Destination and Delivery | $1,995 | $1,895 | +$100 |
According to Bronco Nation, as part of its Job 2 production update, 2025 Ford Bronco pricing is receiving a few updates – highlighted by a $1,000 decrease in the MSRP for the four-door Badlands trim, taking it down to $50,385, as well as a significant $10,040 price cut for the Bronco Raptor, which now starts out at $79,995. However, some other trims have received price increases as part of Job 2 – the Base is $1,000 pricer, followed by the two-door Badlands at $290, and the Big Bend at $850, while destination and delivery charges have increased by $100, too.
Meanwhile, the cost of upgrading to the 10-speed automatic has increased by $300, from $1,495 to $1,795, and three paint colors are costlier as well – Velocity Blue, Desert Sand, and Marsh Gray all get $100 more expensive, going from $295 to $395. These new updates to the MSRP of 2025 Ford Bronco models took effect early this month, and are already showing in the SUV’s build and price configurator. Over the coming two weeks, dealers will begin receiving new, replacement window stickers reflecting the pricing changes, too.
Comments
I want a bronco, I think they look cool and would serve my needs, but who in there right mind is paying these prices? I don’t see how this doesn’t end like a game of musical chairs. The party can’t go forever.
… I agree Casey. But I think alot of people like me, have a good-value trade-in to help with the cost. I bought my ’25 in May and traded my low mileage ’23 F150, along with “employee pricing” and a $2000 coupon post card directly from Ford via usps that I’d been holding onto. My $48,000 BigBend with black app pkg, nav, safety tech and heated seats came in at $42,000. This helped with my being upside down (to me, was worth it).
I didn’t need an $80k boulder holder to prove my manhood. Or, 78″ tires.
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Still not worth the price. The Bronco in general is way over priced for what you get and its build quality. The Ranger is TROUNCING it and if they brough over the Everest and had an Everest Raptor I’m sure that would also kill the Bronco Raptor sales.
… you need to settle on an argument and stick to it; i.e. Bronco, or Bronco Raptor. Your value on price is your opinion. (personally, I don’t understand paying $27,000 for a Kia or Hyundai but that’s my opinion) The only reason Ranger is a top seller is for people that cannot afford a full-sized F150. And I don’t blame them. I love the looks of the Everest, but remember Bull, it’s roof and doors are permanently attached, fyi.
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For the Raptor I guess they realize the vast majority of buyers are not looking for a $90K SUV/truck. I admit I would like to have a Raptor but I am not going into $50-90K of debt just for a vehicle. It would be nice if these prices helped their stock at all, try getting it above $10?
The Bronco Black Diamond package was the best equipped for the money. Ford should not have stopped offering it for 2025.