Europe has long had grand ambitions of quickly transitioning to all-electric vehicles while simultaneously phasing out ICE models in the coming years, and while that change hasn’t exactly gone to plan, EVs are continuing to gain market share. Ford has expanded its own EV lineup in Europe in a big way as of late, and that has paid off in terms of securing a larger portion of that particular pie, too. In fact, Ford ranked as the 13th best-selling EV brand in Europe in April 2025 with 6,539 sales, and that success continued into May as well.
According to new data from JATO Dynamics, Ford moved up to 11th place in terms of EV sales across Europe in April with 7,287 new registrations – a 280 percent year-over-year increase. Volkswagen continued its dominance at the top of the market with 23,309 sales – a 50 percent increase versus April 2024 – with Skoda, BMW, and Audi battling for scraps behind it. Tesla ranked fifth this time around with 13,600 sales, a 29 percent decrease, as it continues a bit of a downward spiral in the region. As far as individual models go, Ford had one that made the cut among the top-selling EVs as well – the Explorer – which ranked 16th with 3,223 sales – a bit less than the 3,526 units it moved the month prior.
As for the overall new car market in Europe, it recorded a 2.5 percent year-over-year increase in May, closing out the month with 1,107,517 sales. Of that mix, pure EVs accounted for 194,300 units, a 28 percent increase versus May 2024, which increased market share 3.5 percentage points to 17.5 percent. Much of that growth was driven by Chinese brands, however, in spite of tariffs imposed on such vehicles. In fact, Chinese automakers recorded 65,808 sales in May 2025 – 5.9 percent of the overall market – which is more than double the 2.9 percent share those companies held a year ago.
“Despite the EU’s imposition of tariffs on Chinese electric vehicles, its car brands continue to post strong growth across Europe,” said Felipe Munoz, Global Analyst at JATO Dynamics. “Their momentum is partly due to their decision to push alternative powertrains, such as plug-in hybrids and full hybrids, to the region.”
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