Ford Brazil sales decreased two percent to 3,513 units in May 2025 compared to May 2024.
Individual model sales performance was as follows:
During the first five months of the 2025 calendar year, Ford Brazil sales increased 20 percent to 18,506 units.
| MODEL | MAY 2025 / MAY 2024 | MAY 2025 | MAY 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| F-SERIES | +57.38% | 96 | 61 | +130.41% | 500 | 217 |
| MAVERICK | -50.83% | 149 | 303 | -42.55% | 640 | 1,114 |
| MUSTANG | 0.00% | 20 | 20 | +283.82% | 261 | 68 |
| RANGER | +15.78% | 2,670 | 2,306 | +33.58% | 13,012 | 9,741 |
| TERRITORY | -56.78% | 188 | 435 | +9.47% | 2,243 | 2,049 |
| TRANSIT | +8.12% | 333 | 308 | +2.01% | 1,165 | 1,142 |
| FORD TOTAL | -2.39% | 3,513 | 3,599 | +19.91% | 18,506 | 15,433 |
After experiencing a long sales streak with 13 consecutive months of increases, Ford Brazil’s sales suffered a decline during the month of May. The Blue Oval brand ultimately ended its streak with a slight single-digit loss and a year-over-year decrease of just 86 units. With this, Ford began to stabilize its volume in the Brazilian market after a full year of growth.
While most models in the Ford Brazil lineup managed to increase their sales in the month, the volume loss of two nameplates caused an overall decline in May. The affected models were the Ford Territory and Ford Maverick, with year-over-year losses exceeding 50 percent, which together represented a decrease of 401 units compared to the same period in 2024.
Solid growth for the Ford Ranger and positive sales for two other models helped contain the total loss percentage to single digits for the month. The midsize pickup achieved a total of 364 additional deliveries in May, continuing its strong momentum in the Brazilian market, where it has significantly improved its competitiveness thanks to the new-generation model.
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