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Ford Bronco Family Sales Up 19 Percent As Both Models Match Deliveries During Q1 2025

By Vince Brown

June 30, 2025 10:28 pm

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2025 Ford Bronco, Bronco Sport Free Wheeling - Exterior 002 - Front Three Quarters 4

Sales of the Ford Bronco family, comprised of the Ford Bronco body-on-frame SUV and Ford Bronco Sport unibody crossover, increased in the United States but decreased in Mexico during the first quarter of 2025.

Sales Numbers - Bronco Family - Q1 2025 - USA

MODEL Q1 25 / Q1 24 Q1 25 Q1 24
BRONCO +35.44% 32,595 24,066
BRONCO SPORT +5.70% 33,363 31,565
TOTAL +18.56% 65,958 55,631

Cumulative deliveries of the Ford Bronco family in the United States increased 19 percent to 65,958 units in Q1 2025, comprised of:

Sales Numbers - Bronco Family - Q1 2025 - Mexico

MODEL Q1 25 / Q1 24 Q1 25 Q1 24
BRONCO -40.37% 226 379
BRONCO SPORT -11.29% 676 762
TOTAL -20.95% 902 1,141

Cumulative deliveries of the Ford Bronco family in Mexico decreased 21 percent to 902 units in Q1 2025, comprised of:

  • 226 units of the Ford Bronco, a decrease of more than 40 percent compared to 379 units sold in Q1 2024, and
  • 676 units of the Ford Bronco Sport, a decrease over 11 percent compared to 762 units sold in Q1 2024

Rear three-quarters view of 2025 Bronco Stroppe Edition. Ford Bronco Family sales were up 19 percent as both models matched deliveries during Q1 2025, each moving about 33K units.

The Ford Authority Take

Sales of the Bronco and Bronco Sport were in the green during the first quarter of the year. While the Bronco posted a higher growth rate on a percentage basis, sales of both models were almost equal, each moving about 33K units.

We expect Ford Bronco family sales to continue at or near their current levels so long as no interruptions take place at the macro scale, such as with matters related to the economy, tariffs, or production/supply.

As a reminder, the Ford Bronco family is comprised of two distinct models, the first being the “regular” Bronco body-on-frame SUV, and the second being the Bronco Sport unibody crossover.

About Ford Bronco

Riding on the body-on-frame Ford T6 platform, the Ford Bronco is available in two-door and four-door body styles. In addition, the SUV is available with two engine options. The first is the 2.3L I4 EcoBoost engine, rated at 275 horsepower and 315 pound-feet of torque. The second is the 2.7L V6 EcoBoost engine, good for 310 horsepower and 410 pound-feet of torque. Meanwhile, the range-topping Bronco Raptor is powered exclusively by the 3.0L V6 EcoBoost engine, which throws a healthy 418 horsepower and 440 pound-feet of torque.

The 2025 Ford Bronco arrives with a pair of new offerings, namely the Stroppe Edition and Free Wheeling Package, which are both retro throwbacks to the off-roading SUV’s past. But the Wildtrak, Everglades, Heritage Limited, and Black Diamond series have all been deleted, though the latter is now optional as a Black Diamond package for Big Bend. Also, the Base trim level returns after a one-year absence as the entry-level variant, and offers several packages.

The 12-inch digital gauge cluster is now standard, the Bronco Badlands gets the Wildtrak HOSS 3.0 suspension system as an option, and the FITS system present in the Ford Maverick is now available on the 2025 Bronco.

In four-door models equipped with the 10-speed automatic transmission, the rear HVAC vents have moved from the floor to the rear portion of the center console, though much of the lineup has lost its grab handles and the entire range has ditched the wireless charging pad. The entire lineup is getting ambient footwell lighting as standard equipment, while the heated steering wheel is included as standard on the Outer Banks, Badlands, and Raptor trims. The B&O sound system gets updated for 2025.

Notably, for 2025, the Raptor adds three new exterior colors, but the lineup loses a total of six of them. The 2025 Bronco offers The Blue Oval’s factory matte clear film option that was initially available for the seventh-generation Ford Mustang.

The Raptor and the Heritage Edition both feature two 17-inch wheels, while the back-again Base trim has three wheels, the Big Bend offers seven wheels, the Outer Banks has five wheels, the Badlands is available with four wheels, and the Stroppe Edition offers one set of wheels.

A new Coastal Package gets the 2025 Bronco ready for the beach, available from Ford Custom Garage.

A front three quarters view of the 2025 Ford Bronco Sport.

About Ford Bronco Sport

The Ford Bronco Sport, meanwhile, utilizes The Blue Oval’s unibody C2 platform and offers two engine options, namely the 1.5L I4 EcoBoost engine and the 2.0L I4 EcoBoost engine. Standard with the Base, Big Bend, and Outer Banks trim levels, the 1.5L engine is rated at 181 horsepower and 190 pound-feet of torque. In contrast, the 2.0L engine puts out a more impressive 250 horsepower as well as 277 pound-feet of torque. It’s standard exclusively on the range-topping Badlands trim.

The refreshed 2025 Ford Bronco Sport debuts with plenty of updates and changes, including new tech highlighted by a large infotainment screen and a first-ever Sasquatch Package, which comes equipped with a brush bar or guard and is only offered on the Outer Banks and Badlands trim levels. The Big Bend remains the base model in the lineup. Notably, the update model axes the rubberized cargo floor on three trims.

Here’s a guide to every 2025 Bronco Sport package and available wheel. It drops three exterior colors but adds two ones.

About The Numbers

By Vince Brown

Vince has owned couple of Fords in his lifetime, and they were both manuals.

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Comments

  1. Now that Q2 is over, who cares?

    Reply

    1. Published on June 30th, so Q2 technically wasn’t over yet 🙂

      Reply

  2. Too bad Ford doesn’t honor their warranties on this POS.

    Reply

    1. Are there specials on the Ford Transit Cargo van?

      Reply

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