Ford Bronco Off-Roadeo ‘Bring Your Own Bronco’ Details Revealed

The Ford Bronco Off-Roadeo debuted when the iconic nameplate galloped into the modern era for the 2021 model year, giving owners the chance to break down the barn doors and test out the rugged SUV in a rugged environment. In fact, as of 2024, Ford began inviting Bronco owners to bring their own ponies to the event as part of its “Bring Your Own Bronco” initiative, and it’s once again extending the same invitation to enthusiasts in 2025.

Per Bronco Nation, this year’s Off-Roadeo “Bring Your Own Bronco” event invites owners to “drive the trails in a Bronco you know best – yours!” The experience encourages Ford Bronco buyers to put their off-road pony to the ultimate test in a controlled environment. The event is supervised by experienced trail guides, who are ready to offer insight and a helping hand when necessary.

The program is launching in Moab, New Hampshire, and Texas this year. Ford touts the incredible views at each location and says that every one has a unique set of challenges in store. There are two courses available for Ford Bronco owners, such as the Next Level Off-Road program, which builds on kills learned in Off-Roadeo events to help prepare drivers for trails beyond the event’s borders. Selection, spotting, and maximizing the use of built-in Bronco tech are all on the menu.

There’s also an Off-Road Advanced Recovery program, which helps Bronco owners get ready for the worst. This experience offers instruction on how to best utilize recovery tools, techniques, and real-time decision making skills. Participants will learn how to winch safely, rig properly, and recover from sketchy real-world scenarios.

Each Off-Roadeo experience includes a four-hour off-roading experience, on-trail instruction, and hands-on learning. Ford Bronco owners should expect to shell out $495 per vehicle, which includes one driver and two passengers. Complete details are available on the Bring Your Own Bronco program’s website.

The Ford Bronco Off-Roadeo is a masterpiece of marketing. The program – which was developed by interns – recently won the Marketing Disruptor Of The Year award.