Ford Bronco Sport Sales Grew Faster Than Segment Average During Q1 2025

Ford Bronco Sport sales increased in the United States and Canada but decreased in Mexico, Brazil, and Argentina during the first quarter of 2025.

Ford Bronco Sport Sales - Q1 2025 - United States

In the United States, Ford Bronco Sport deliveries totaled 33,363 units in Q1 2025, an increase of about 6 percent compared to 31,565 units sold in Q1 2024.

Ford Bronco Sport Sales - Q1 2025 - Canada

In Canada, Ford Bronco Sport deliveries totaled 4,406 units in Q1 2025, an increase of about 34 percent compared to 3,276 units sold in Q1 2024.

Ford Bronco Sport Sales - Q1 2025 - Mexico

In Mexico, Ford Bronco Sport deliveries totaled 676 units in Q1 2025, a decrease of about 11 percent compared to 762 units sold in Q1 2024.

Ford Bronco Sport Sales - Q1 2025 - Brazil

In Brazil, Ford Bronco Sport deliveries totaled 482 units in Q1 2025, a decrease of about 17 percent compared to 579 units sold in Q1 2024.

Ford Bronco Sport Sales - Q1 2025 - Argentina

In Argentina, Ford Bronco Sport deliveries totaled 110 units in Q1 2025, a decrease of about 61 percent compared to 279 units sold in Q1 2024.

Ford Bronco Sport Sales - Q1 2025 - Colombia

In Colombia, Ford Bronco Sport deliveries totaled 19 units in Q1 2025, a decrease of about 90 percent compared to 187 units sold in Q1 2024.

Competitive Sales Comparison (USA)

Sales of the Ford Bronco Sport (see running Ford Bronco Sport sales) grew six percent to 33,363 units during Q1 2025, putting the rugged crossover in 11^th place among 16 nameplates in the mainstream C-crossover segment when ranked by sales volume.

The Toyota RAV4 led despite an eight percent downturn to 115,402 units. The Honda CR-V followed close behind in second with a nine percent bump to 103,325 units. The RAV4 and CR-V were the only two models to surpass 100K deliveries. The Chevy Equinox (see running Chevy Equinox sales), one of two models from crosstown rival GM, took third with a 31 percent uptick to 71,002 units. The Nissan Rogue, in fourth, saw sales drop 32 percent to 62,102 deliveries. The Hyundai Tucson, the first of two entries from the Hyundai-Kia conglomerate, followed in fifth with a 21 percent uptick to 54,973 units. The Subaru Forester and Crosstrek placed sixth and seventh, respectively, with the Forester posting a three percent increase to 49,865 units, while the Crosstrek saw a 14 percent swell to 43,612 units. The Kia Sportage, the second model from Hyundai Motor Group, took eighth with an 11 percent bump moving 41,301 units. The Ford Escape (see running Ford Escape sales), one of two entries from The Blue Oval, was next, placing ninth thanks to a two percent uptick to 37,357 units. Sales of the Mazda CX-5 were flat at 34,410 deliveries, finishing in the top ten. The Bronco Sport followed in 11^th place, while the GMC Terrain, the second model from GM, saw sales drop 27 percent for 15,948 deliveries to take 12^th.

Sales Numbers - Mainstream C-Segment Crossovers - Q1 2025 - USA

In terms of segment share, the Bronco Sport maintained a five percent share. The RAV4 posted a 17 percent segment share, down one percentage point year-over-year, while the CR-V held a 15 percent share, also down one percentage point. The Equinox earned a 10 percent share, up two percentage points, as the Rogue posted a nine percent share, down four percentage points, and the Tucson held an eight percent share, up one percentage point. The Forester maintained a seven percent share, and the Crosstrek maintained a six percent share. The Sportage also had a six percent share, up one percentage point, while the Escape and CX-5 both maintained a five percent share. Meanwhile, the Terrain earned a two percent share, down one percentage point.

Sales of mainstream C-crossover segments were flat for 685,154 deliveries, meaning Ford Bronco Sport sales outperformed the segment average.

Combined sales of the Ford Bronco Sport and Escape were up four percent, giving The Blue Oval 70,720 deliveries for a 10 percent segment share.

Sales Numbers - Ford Mainstream Compact Crossovers - Q1 2025 - United States

Sales of the two Subaru entries, the Crosstrek and Forester, increased eight percent to 93,477 units for a 13 percent share, putting the Japanese automaker ahead of Ford overall.

Sales Numbers - Subaru Mainstream Compact Crossovers - Q1 2025 - United States

GM’s two crossovers, the Chevy Equinox and GMC Terrain, recorded a combined 14 percent bump in sales volume to 86,950 units for a 12 percent segment share, also placing ahead of Ford.

Sales Numbers - GM Mainstream Compact Crossovers - Q1 2025 - United States

The two entries from the Hyundai Motor Group, the Hyundai Tucson and Kia Sportage, recorded a combined 96,274 deliveries with sales up 16 percent, for a 14 percent segment share.

Sales Numbers - Hyundai-Kia Mainstream Compact Crossovers - Q1 2025 - United States

The Ford Authority Take

The Ford Bronco Sport competes in a crowded and highly-competitive segment of 16 entries, going up against the segment stalwarts like the best-selling Toyota RAV4 and Honda CR-V. While the refreshed 2025 Bronco Sport only placed 11^th individually, combining sales with the Ford Escape enabled FoMoCo to remain closer to the front, placing sixth overall.

We expect Bronco Sport sales to rebound in the coming quarters as more shoppers learn about the refreshed model, which is more competitive than its pre-refreshed counterpart, so long as supply can keep up with demand and macro factors (like tariffs, price wars, or exchange rates) don’t meddle with the natural demand for the model.

About Ford Bronco Sport

The refreshed 2025 Ford Bronco Sport debuts with plenty of updates and changes, including new tech highlighted by a large infotainment screen and a first-ever Sasquatch Package, which comes equipped with a brush bar or guard and is only offered on the Outer Banks and Badlands trim levels. The Big Bend remains the base model in the lineup.

Check out our guide to every 2025 Bronco Sport package and paint color, which drops three but adds Ruby Red and Velocity Blue. Here are all the audio systems outlined.

Notably, the update model axes the rubberized cargo floor on three trims.

Here’s everything you need to know about 2025 Bronco Sport powertrains. The updated model slightly beats the 2024’s EPA fuel economy figures.

A review roundup concludes that the 2025 Ford Bronco Sport has true off-road cred, specifically in reference to the expensive but very capable Sasquatch Package.

About The Numbers

• All percent change figures compared to Ford Bronco Sport sales for Q1 2024, unless noted otherwise
• In the United States, there were 75 selling days for Q1 2025 and 77 selling days for Q1 2024
• Ford Motor Company Q1 2025 sales reports:
  • Ford Motor Company sales Q1 2025 U.S.A
    • Ford Motor Company sales January 2025 U.S.A.
    • Ford Motor Company sales February 2025 U.S.A.
    • Ford Motor Company sales March 2025 U.S.A.
    • Ford sales Q1 2025 U.S.A. (Ford brand)
    • Lincoln sales Q1 2025 U.S.A.
  • Ford China sales Q1 2025
  • Ford Motor Company Canada sales Q1 2025
    • Ford Canada sales Q1 2025
    • Lincoln Canada sales Q1 2025
  • Ford Motor Company Argentina sales Q1 2025
    • Ford Argentina sales January 2025 (Ford brand)
    • Ford Argentina sales February 2025 (Ford brand)
    • Ford Argentina sales March 2025 (Ford brand)
  • Ford Motor Company Colombia sales Q1 2025
    • Ford Colombia sales January 2025 (Ford brand)
    • Ford Colombia sales February 2025 (Ford brand)
    • Ford Colombia sales March 2025 (Ford brand)
  • Ford Motor Company Brazil sales Q1 2025
    • Ford Brazil sales January 2025 (Ford brand)
    • Ford Brazil sales February 2025 (Ford brand)
    • Ford Brazil sales March 2025 (Ford brand)
  • Ford Motor Company Mexico sales Q1 2025
    • Ford Motor Company Mexico sales January 2025
    • Ford Motor Company Mexico sales February 2025
    • Ford Motor Company Mexico sales March 2025