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Ford E-Series Sales Trail Segment, Lose Share During Q1 2025

Ford E-Series sales decreased in the United States but increased in Canada during the first quarter of 2025.

Ford E-Series Sales - Q1 2025 - United States

In the United States, Ford E-Series deliveries totaled 9,679 units in Q1 2025, a decrease of about 7 percent compared to 10,440 units sold in Q1 2024.
MODEL Q1 2025 / Q1 2024 Q1 2025 Q1 2024
E-SERIES -7.29% 9,679 10,440

Ford E-Series Sales - Q1 2025 - Canada

In Canada, Ford E-Series deliveries totaled 801 units in Q1 2025, an increase of about 33 percent compared to 601 units sold in Q1 2024.
MODEL Q1 2025 / Q1 2024 Q1 2025 Q1 2024
E-SERIES +33.28% 801 601

Side profile of Ford E-Series E-450 Construction Box Truck with Dual Rear Wheels. Ford E-Series sales were down seven percent moving nearly 10K units during Q1 2025.

Competitive Sales Comparison (USA)

During Q1 2025, Ford E-Series sales (see running Ford E-Series sales) slipped seven percent to 9,679 units, placing fourth among five entries when ranked by sales volume in the full-size van segment, which is comprised of passenger, cargo, and cutaway/chassis cab models.

The Ford Transit (see running Ford Transit sales) kept its top spot, though sales also similarly fell 17 percent to 30,824 units. Since its launch, the Transit has remained the best-seller in its segment in the United States. The Ram ProMaster took second place with a 148 percent leap in sales to 14,519 units. The Chevy Express (see running Chevy Express sales) placed third with a 65 percent jump to 12,371 units, followed by the E-Series in fourth. Finally, the GMC Savana (see running GMC Savana sales) rounded out the list in spite of a 139 percent swell for 2,575 deliveries.

Sales Numbers - Full-Size Vans - Q1 2025 - USA

MODEL Q1 25 / Q1 24 Q1 25 Q1 24 Q1 25 SHARE Q1 24 SHARE
FORD TRANSIT -16.69% 30,824 36,999 44% 60%
RAM PROMASTER +148.06% 14,519 5,853 21% 9%
CHEVROLET EXPRESS +64.90% 12,371 7,502 18% 12%
FORD E-SERIES -7.29% 9,679 10,440 14% 17%
GMC SAVANA +138.87% 2,575 1,078 4% 2%
TOTAL +13.09% 69,968 61,872

The E-Series earned a 14 percent segment share, down three percentage points year-over-year. The Transit posted a 44 percent share, down 16 percentage points, followed by the ProMaster with a 21 percent share, up 12 percentage points. The Express held an 18 percent share, up six percentage points, while the Savana earned a four percent share, up two percentage points.

The full-size van segment expanded 13 percent to 69,968 units during Q1 2025, meaning Ford E-Series sales underperformed the segment average.

Combined sales of the two Ford models, the Transit and E-Series, totaled 40,503 deliveries, giving The Blue Oval a dominant a 58 percent segment share.

Sales Numbers - Ford Vans - Q1 2025 - USA

MODEL Q1 25 / Q1 24 Q1 25 Q1 24
FORD TRANSIT -16.69% 30,824 36,999
FORD E-SERIES -7.29% 9,679 10,440
TOTAL -14.62% 40,503 47,439

Sales of GM’s two vans, the Chevy Express and GMC Savana, combined for a total of 20,214 units for a 26 percent segment share, selling twice as fewer units as Ford.

Sales Numbers - GM Vans - Q1 2025 - USA

MODEL Q1 25 / Q1 24 Q1 25 Q1 24
CHEVROLET EXPRESS +64.90% 12,371 7,502
GMC SAVANA +138.87% 2,575 1,078
TOTAL +74.20% 14,946 8,580

The Ford Authority Take

We attribute the drop in Ford E-Series sales during Q1 2025 to availability issues impacting the timing of deliveries to fleet customers. In that regard, we fully expect sales to rebound in the coming quarters as availability improves (barring any unforeseen circumstances like supply chain and logistics disruptions, tariffs, or economic troubles that negatively impact demand).

The good news is that combining sales of the E-Series with those of the Ford Transit gave The Blue Oval nearly three-fifths of all deliveries in this space, putting crosstown rival GM far behind in second with the Chevy Express and GMC Savana. That relegates Ford’s other primary competitor, the Ram ProMaster, to a close third.

About Ford E-Series

Formerly called the Econoline van, the Ford E-Series was eventually replaced by the Transit and is now only sold as a chassis cab or stripped chassis configuration to underpin RV campers, ambulances, small buses, and other light-duty vehicles.

The current model remains largely unchanged, save for a few major updates such as the debut of the chassis cab variant five years ago.

The 2024 model year sees only minor changes. This includes the deletion of the Economy tune in favor of the naturally-aspirated Ford 7.3L V8 Godzilla engine. Moving forward, the E-Series will offer just one drivetrain calibration, with an output of 325 horsepower and 450 pound-feet of torque, as its flex fuel capability option has also been eliminated from the lineup.

Ford E-series production will continue at the Ford Ohio Assembly plant until at least until April 2028, according to the deal that the United Auto Workers (UAW) secured with Ford.

About The Numbers

Vince has owned couple of Fords in his lifetime, and they were both manuals.

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