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Ford E-Transit Leads Segment, Outselling Rivian, BrightDrop During Q1 2025

By Vince Brown

June 24, 2025 11:49 pm

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2024 Ford E-Transit - Exterior 001 - Front Three Quarters

Ford E-Transit sales increased in the United States during the first quarter of 2025, with a handful of deliveries recorded in international markets.

Ford E-Transit Sales - Q1 2025 - United States

In the United States, Ford E-Transit deliveries totaled 3,756 units in Q1 2025, an increase of about 30 percent compared to 2,891 units sold in Q1 2024.
MODEL Q1 2025 / Q1 2024 Q1 2025 Q1 2024
E-TRANSIT +29.92% 3,756 2,891

Ford E-Transit Sales - Q1 2025 - Mexico

In Mexico, Ford E-Transit deliveries totaled 9 units in Q1 2025, a decrease of about 68 percent compared to 28 units sold in Q1 2024.
MODEL Q1 2025 / Q1 2024 Q1 2025 Q1 2024
E-TRANSIT -67.86% 9 28

Ford E-Transit Sales - Q1 2025 - Argentina

In Argentina, Ford E-Transit deliveries totaled 1 units in Q1 2025.
MODEL Q1 2025 / Q1 2024 Q1 2025 Q1 2024
E-TRANSIT * 1 *

Side view of Ford E-Transit all-electric cargo delivery van.

Competitive Sales Comparison (USA)

With 3,756 deliveries, a 30 percent increase, Ford E-Transit sales led the electric van segment during Q1 2025 when ranked by sales volume.

Rivian followed in second with its Delivery 700 and Delivery 500 models, which combined for 2,000 units. Sales of all-electric Chevy BrightDrop vans, namely the Zevo 600 and Zevo 400, are not broken out, but they cumulatively represented 274 deliveries.

Note that the Ram ProMaster EV debuted last year as the newest entry in this space, but, since sales are not broken out from those of the ICE-powered ProMaster, we are not including it in our analysis.

Sales Numbers - Electric Vans - Q1 2025 - USA

MODEL Q1 25 / Q1 24 Q1 25 Q1 24 Q1 25 SHARE Q1 24 SHARE
FORD E-TRANSIT +29.92% 3,756 2,891 62% 74%
RIVIAN EDV 700 +90.00% 1,900 1,000 32% 26%
CHEVROLET BRIGHTDROP * 274 * 5% 0%
RIVIAN EDV 500 * 100 * 2% 0%
TOTAL +54.97% 6,030 3,891

The E-Transit accounted for a 62 percent segment share, while Rivian’s electric vans posted a cumulative 33 percent share, and the Brightdrop models combined for five percent of the segment.

Overall, the full-size electric van segment expanded 55 percent to 6,030 units during Q1 2025.

The Ford Authority Take

The Ford E-Transit van competes in a fledgling segment, one that includes all-electric models from Rivian and crosstown rival Chevy. And though the E-Transit led this space to account for nearly two-thirds of sales, volume in this space overall is still low compared to the ICE segment.

When the Ford E-Transit all-electric cargo delivery van arrived on scene in early 2022, its success caught The Blue Oval by surprise, causing the automaker to race to catch up with demand. Since then, the E-Transit has become one of the most popular electric vehicles for fleet customers. But Ford is still having trouble filling orders as it remains behind schedule with deliveries to USPS even as Pepsi just bought more units. Consequently, production is the biggest limiting factor in increasing sales, which could be considerable if Ford was able to build enough examples of the E-Transit in a timely fashion.

Meanwhile, The Blue Oval is already working on a second-generation Ford E-Transit, which will roll out of Ohio in 2026.

About Ford E-Transit

The 2025 Ford E-Transit ditches the old standard range 68 kWh battery pack – which was was previously available on Cargo Van, Cutaway, and Chassis Cab models – for the new, standard 89 kWh battery, which is now available for all 2025 E-Transit configurations. That follows the all-new extended range battery and faster charging that debuted in the 2024 E-Transit, providing increased range.

Also, the 2025 E-Transit gets tons of new packages and kits. This includes some factory-integrated vocational upfit packages, plus new interior accessory kits.

There are four factory-installed trade packages and options to choose from, all featuring components from Ranger Design and designed specifically for different industries, be it an electrician, HVAC, or general contractor.

Customers can also spec two new options, starting with a wall liner kit that includes lighting and wheel well covers to help aid in the installation of upfitting equipment. The other option is a large grab handles kit that enables easier accessibility into the van.

Smart Acceleration Truncation is now offered as a standalone option for fleet customers, which can help improve driver behavior by limiting acceleration based on auto-calculation of payload, enabling a smooth start after every stop.

For 50/50 Hinged Rear Door models, a 180-degree opening is standard on all low-/medium-roof cargo vans and all passenger vans, and a 253-degree opening is standard on all high-roof cargo vans and optional on all low/medium-roof variants.

Finally, the 2025 E-Transit cargo van now offers the Mobile Power Cord as an option, which comes with a fast charging adapter.

Production of the 2025 Ford E-Transit began in January.

The charge port on a 2024 Ford E-Transit.

About The Numbers

By Vince Brown

Vince has owned couple of Fords in his lifetime, and they were both manuals.

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