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Ford F-150 Lightning Buyers In Q1 2025 Mostly Financed

Historically speaking, Ford has posted some of the highest finance rates in the automotive business, as most of its consumers prefer to take out a loan versus leasing a Blue Oval model. That’s even true in the all-electric vehicle space, where many consumers tend to lean more toward leasing, partly due to higher sticker prices and concerns over long-term battery life. In fact, the majority of Ford F-150 Lightning customers opted to finance their new EV pickup in the first quarter of the year, too.

A chart showing the finance and lease rates of new EV models.

According to Experian’s Q1 2025 State of the Automotive Finance Market Report, 49.65 percent of Ford F-150 Lightning customers opted to finance their vehicle acquisition in the first quarter of the year, compared to 45.12 percent that leased it, and 5.22 percent who paid cash. That’s one of the highest finance rates of any new EV, behind only the Tesla Model Y (50.02 percent) and Tesla Cybertruck (49.61 percent), while most other vehicles on this list were far more popular to lease.

Interestingly, that concept also applied to the Ford Mustang Mach-E, as most customers of that model – 58.79 percent – opted to lease their new EV crossover, compared to 37.81 percent that took out a loan and 3.40 percent that paid cash. It’s an interesting datapoint when we compare the Mach-E to its rivals on this list, as aside from the Model Y, the rest enjoyed even higher lease rates.

Ford F-150 Lightning AusEV Australia - Exterior 002 - Rear Three Quarters

As for the overall Ford F-150 customer, they’re paying $913 in average monthly payments as of the end of the first quarter of 2025, according to Experian. The average F-150 payment has remained above the $900 mark for some time now, however, though the average lease payment in Q1 was much lower at $622. That figure was higher than any of the rest of the top 10 most leased models on the market by a long shot, with second place going to the Toyota Tacoma and its average monthly finance payment of $762.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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