Ford F-Series Remains Segment Best-Seller While Growing Share In Q1 2025

Ford F-Series sales increased in the United States, Canada, and Mexico during the first quarter of 2025.

Ford F-Series Sales - Q1 2025 - United States

In the United States, Ford F-Series deliveries totaled 183,202 units in Q1 2025, an increase of about 26 percent compared to 145,200 units sold in Q1 2024.

Ford F-Series Sales - Q1 2025 - Canada

In Canada, Ford F-Series deliveries totaled 31,173 units in Q1 2025, an increase of about 23 percent compared to 25,328 units sold in Q1 2024.

Ford F-Series Sales - Q1 2025 - Mexico

In Mexico, Ford F-Series deliveries totaled 2,912 units in Q1 2025, an increase of about 3 percent compared to 2,823 units sold in Q1 2024.

Competitive Sales Comparison (USA)

Ford F-Series sales (see running Ford F-Series sales) grew 26 percent to 183,202 units in Q1 2025 to continue leading the full-size pickup segment when ranked by sales volume.

Crosstown rival Chevy Silverado (see running Chevy Silverado sales) followed in its typical second place as sales were down 1.2 percent to 127,331 deliveries. The Ram Pickup placed third with a 12 percent drop to 78,848 units. The GMC Sierra (see running GMC Sierra sales) line of trucks, the Silverado’s corporate cousin and T1 platform mate, followed in fourth with a 13 percent uptick to 77,292 units. The Toyota Tundra took fifth, down nearly two percent to 35,550 units.

The all-electric Tesla Cybertruck, in sixth, saw sales grow 17-fold to 9,000 deliveries. The oldest EV truck here, the Ford F-150 Lightning (see running Ford F-150 Lightning sales), was down seven percent to 7,187 units to take seventh. The Chevy Silverado EV (see running Silverado EV sales) followed in eighth place, up 125 percent moving 2,383 units. The all-electric Rivian R1T took ninth, down 33 percent to 1,600 units. The Nissan Titan placed tenth with a 62 percent drop to 1,556 units. Finishing out the list was the GMC Sierra EV with 1,249 deliveries.

Full-Size Pickup Truck Sales - Q1 2025 - USA

Sales of the internal combustion engine-powered Ford F-Series earned a 35 percent segment share, up five percentage points year-over-year. The Silverado followed with a 24 percent share, down three percentage points. The Ram Pickup and Sierra each held a 15 percent share, down three and up one percentage point, respectively. The Tundra maintained a seven percent share. The rest of the field each posted a segment share of two percent or less.

The Ford F-Series lineup includes the ICE-based Ford F-150 light-duty and Ford Super Duty heavy-duty trucks. Sales of these, along with the F-150 Lightning, gave The Blue Oval 190,389 cumulative deliveries and a 36 percent segment share.

Ford Full-Size Pickup Truck Sales - Q1 2025 - USA

Combining sales of all GM contenders here – including the Chevy Silverado (ICE full-size light-duty, heavy-duty pickup, and medium-duty trucks), Silverado EV, GMC Sierra (ICE light-duty and heavy-duty pickup trucks) and the Sierra EV – gave The General an impressive 208,255 combined deliveries for a nearly 40 percent segment share, outselling Ford by around 18K units. That enables GM to continue carrying the title of America’s best-seller of full-size pickups, moving two out of every five trucks during the quarter, when counted on an individual nameplate basis.

GM Full-Size Pickup Truck Sales - Q1 2025 - USA

The full-size pickup segment grew eight percent to 525,198 deliveries during Q1 2025, meaning that sales of the Ford F-Series outperformed the segment average.

The Ford Authority Take

As has been the case for decades now, the Ford F-Series outsold the Chevy Silverado and GMC Sierra on an individual basis, enabling the F-Series to continue as America’s best-selling truck for the 48^th year.

However, GM sold more full-size trucks on a combined basis, beating The Blue Oval by around 18K units during Q1. These totals for both automakers include battery-electric models.

We expect the F-Series to continue posting solid sales figures on a modern lineup, made possible by the overhauled Super Duty (for the 2023 MY) and the refreshed F-150 (for the 2024 MY), so long as external factors like supply or production issues, or tariffs, don’t get in the way.

About Ford F-150

The 2025 Ford F-150 follows the refreshed 2024 Ford F-150 and arrives with few changes. The 2025 model deletes the factory-installed SecuriCode keypad, though it’s still available as a dealer-installed option. The 2025 F-150 will also drops the factory Connected Navigation feature on XL and STX trims, which was previously standard across the 2024 F-150 lineup. Additionally, the XLT will only offer Connected Navigation on the Mid and High equipment groups, though it does include a one-year trial for the service.

Additionally, the 2025 F-150 has dropped the previously-available Heritage Edition, which debuted back in June of 2022 for the 2023 model year as a bit of a retro throwback, and has also ditched the three-year BlueCruise subscription option. Finally, the 2025 lineup deletes a pair of exterior color options, namely Avalanche and Darkened Bronze Metallic, but gains two new ones, those being Marsh Gray and Space White Metallic.

Looking ahead, 2026 Ford F-150 Lobo prototypes indicate a street performance pickup is on the way, with Ford Authority spies having now spotted these completely undisguised for the first time.

About Ford Super Duty

The 2025 Ford Super Duty offers some changes to the trim level lineup along with some shuffling around in terms of standard powertrains. That includes the 2025 Super Duty Platinum trim level getting a bit of its own refresh for the new model year, which adds a new Platinum Plus Package, which replaces the Limited trim, providing special touches coupled with a special ownership experience.

Notably, for 2025, the Lariat gets ActiveX synthetic seating material. Consequently, customers who want a leather interior will need to opt for a higher trim level such as the King Ranch or Platinum. The 2025 model also ditches the Sport Package for the Black Appearance Package.

The XL offers two wheels, the XLT offers three, and the Lariat offers four. Here are the three King Ranch wheels explained and outlined.

The latest FoMoCo model to get rid of the factory SecuriCode keypad, the 2025 Super Duty has also ditched a handful of configurations that include the SuperCab with a 148-inch wheelbase, SuperCab Lariat models, and SuperCab F-350 and F-450 dual rear wheel pickups. In terms of powertrains, the gas 6.8L V8 is now standard equipment on the XL, XLT, and Lariat trims, while the gas 7.3L V8 is standard on the King Ranch and Platinum. The 2025 model adds trailer tire pressure monitoring packages as dealer-installed options.

A Ford Super Duty redesign is on track to debut in 2028 following a mid-cycle refresh scheduled for 2026, with EREV variants (extended-range EVs) set to arrive at some point. The Super Duty was refreshed for 2023.

About Ford F-150 Lightning

The 2025 Ford F-150 Lightning gets a new package and software updates. That includes the new Dark Elements appearance package, available on the Platinum trim level, adding 22-inch black-painted wheels, black Ford ovals and badging, and a black interior.

Here are all three 2025 F-150 Lightning packages explained and everything you need to know about the grilles. The 2025 drops the Avalanche paint color but adds a new Space White Metallic hue. Check out the 2025 Lightning paint colors and available wheels.

The all-electric full-size pickup truck also gets BlueCruise 1.4, which offers a smoother, more natural hands-free highway driving experience.

F-150 Lightning customers can now access real-time charging information in the vehicle (including current charging speed), set a universal charge limit for all locations instead of only for an individual charger, and schedule preferred charge times at specific locations. North American Charging Standard (NACS) fast charging stations have now been integrated into Apple CarPlay, and customers can purchase an optional Tesla adapter that enables them to use those types of chargers.

For 2025, the maximum DC fast charging current has improved from 450 amps to 500 amps.

The 2025 F-150 Lightning drops the standard eLocking rear axle, as the automaker has opted to include the E-Locker (as it’s otherwise known) as part of the optional Max Trailer Tow Package, and also ditched the Interior Work Surface feature for the XLT and Flash trims, though it’s still standard on the Lariat and Platinum.

But, the Flash trim gains standard ActiveX seating instead of cloth, while across the lineup the spare tire is now optional, replaced by the Tire Inflator and Seal Kit. The 2025 model also gains standard SiriusXM 360L and retains the factory installed SecuriCode Keypad after all, on two trims.

About The Numbers

• All percent change figures compared to Ford F-Series sales in Q1 2024, unless otherwise noted
• In the United States, there were 75 selling days for Q1 2025 and 77 selling days for Q1 2024
• Ford Motor Company Q1 2025 sales reports:
  • Ford Motor Company sales Q1 2025 U.S.A
    • Ford Motor Company sales January 2025 U.S.A.
    • Ford Motor Company sales February 2025 U.S.A.
    • Ford Motor Company sales March 2025 U.S.A.
    • Ford sales Q1 2025 U.S.A. (Ford brand)
    • Lincoln sales Q1 2025 U.S.A.
  • Ford China sales Q1 2025
  • Ford Motor Company Canada sales Q1 2025
    • Ford Canada sales Q1 2025
    • Lincoln Canada sales Q1 2025
  • Ford Motor Company Argentina sales Q1 2025
    • Ford Argentina sales January 2025 (Ford brand)
    • Ford Argentina sales February 2025 (Ford brand)
    • Ford Argentina sales March 2025 (Ford brand)
  • Ford Motor Company Colombia sales Q1 2025
    • Ford Colombia sales January 2025 (Ford brand)
    • Ford Colombia sales February 2025 (Ford brand)
    • Ford Colombia sales March 2025 (Ford brand)
  • Ford Motor Company Brazil sales Q1 2025
    • Ford Brazil sales January 2025 (Ford brand)
    • Ford Brazil sales February 2025 (Ford brand)
    • Ford Brazil sales March 2025 (Ford brand)
  • Ford Motor Company Mexico sales Q1 2025
    • Ford Motor Company Mexico sales January 2025
    • Ford Motor Company Mexico sales February 2025
    • Ford Motor Company Mexico sales March 2025
• Ford F-Series sales include:
  • Ford F-150 and variants, including battery electric F-150 Lightning
  • Ford F-Series Super Duty models, including:
    • Ford F-250 Super Duty and variants
    • Ford F-350 Super Duty and variants
    • Ford F-450 Super Duty and variants
    • Ford F-550 Super Duty and variants
  • Ford F-Series Chassis Cab
  • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
• Ram Pickup sales include:
  • Ram 1500 pickup and variants
  • Ram 2500 pickup and variants
  • Ram 3500 pickup and variants
  • Ram Chassis Cab
• Chevrolet Silverado sales include:
  • Chevrolet Silverado 1500 and variants
  • Chevrolet Silverado Heavy Duty models, including:
    • Chevrolet Silverado 2500 HD and variants
    • Chevrolet Silverado 3500 HD and variants
    • Chevrolet Silverado Heavy Duty Chassis Cab
  • Chevrolet Silverado Medium Duty Chassis Cab
•  GMC Sierra sales include:
  • GMC Sierra 1500, Sierra Denali 1500 and variants
  • GMC Sierra Heavy Duty models, including:
    • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
    • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
    • GMC Sierra HD Chassis Cab
• Toyota Tundra sales include:
  • Toyota Tundra and variants
• Nissan Titan sales include:
  • Nissan Titan and variants
  • Nissan Titan XD and variants