The 2025 J.D. Power U.S. Initial Quality Study (IQS) was recently released, and it revealed a mixed bag of results for Ford, in general. The automaker’s overall score came in at 192 problems per 100 vehicles (PP100), which is just under the industry average of 193, but also, a bit worse than its 2024 score of 172 PP100. However, Ford also secured four segment awards for the the Ford Mustang, the Ford F-150, the Ford Escape, and the Ford Super Duty, which was second only to General Motors and its five wins, too. As for the Ford F-150, it managed to rank atop the light-duty pickup class once again.
This time around, the Ford F-150 topped its competitive class in the 2025 J.D. Power U.S. Initial Quality Study (IQS) by beating out the Toyota Tundra, though there is one asterisk worth noting – it tied with the Chevy Silverado 1500 for first place. Regardless, it’s a solid result for the venerable best-selling light-duty pickup, particularly in a year when the overall automotive industry posted a modest improvement of just two PP100.
As for The Blue Oval, its 2025 model year initial quality was reportedly held back by the refreshed 2025 Ford Explorer launch. “The new 2025 Explorer launched earlier than Ford’s other 2025 model year resulting in a 55 percent overall brand survey weighting,” Mike Levine, communications director at Ford Blue, told Ford Authority in a statement. “Unexpected early quality issues are disproportionately represented compared to Explorer’s typical sales mix. We have addressed these early quality issues since the IQS survey was conducted. All Ford models finished better than their segment average except for the new 2025 Explorer, which had early quality issues that we have since addressed.”
As for Lincoln, Ford’s luxury arm did post a strong improvement in the latest IQS, year-over-year. It had a PP100 score of 225 in 2024, which was among the worst in the luxury vehicle space, but it improved to 206 in 2025 – still a bit below the average of 192 PP100, however.
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