Ford Motor Company sales increased 14 percent to 612,095 units during second quarter of 2025 in the United States. Sales increased at both FMC brands, Ford and Lincoln.
“We blew the doors off the overall industry with our second-quarter sales,” said President at Ford Blue and Model e, and interim head of Ford Pro, Andrew Frick. “Customers continue appreciating our broad powertrain choices – gas, hybrid, electric, and diesel – digital productivity tools that save time and money, and our Ford Motor Company: From America, For America commitment,” he added.
FoMoCo Sales Notes – U.S. Q2 2025
- Total Ford Motor Company sales during second quarter of 2025 increased 14.2 percent to 612,095 units
- Truck sales increased 11.0 percent to342,761 units
- SUV sales decreased 19.6 percent to255,160 units
- Car sales decreased 3.2 percent to 14,174 units
- Electric Vehicle (EV) sales totaled 16,438 units, down 31.4 percent
- Hybrid Vehicle sales totaled 66,448 units, up 23.5 percent
- Internal Combustion vehicle sales totaled 529,209 units, up 15.5 percent
- FoMoCo Q2 market share surged on truck, hybrid, SUV strength
- Ford F-Series trucks posted their best second quarter since 2019
- F-Series sales climbed 11.5 percent to 222,459 units on the broadest lineup of gas, diesel, hybrid, and electric powertrains in the segment
- The pickup range was the best-selling truck in America for the first-half of the year
- Record electrified vehicle sales, which represented 13.5 percent of Ford’s total second quarter volume with a record 156,509 units
- Lincoln saw the highest second quarter volume since 2007 (in 18 years) on double-digit growth
Brand & Model Sales
Ford sales increased 13.4 percent to 580,763 units:
- Ford Bronco sales increased 51.3 percent to 39,468 units
- Ford Bronco Sport sales increased 38.62 percent to 39,075 units
- Ford E-Series sales decreased 0.44 percent to 9,785 units
- Ford E-Transit sales decreased 87.74 percent to 418 units
- Ford Edge sales decreased 94.18 percent to 962 units
- Ford Escape sales increased 19.21 percent to 45,232 units
- Ford Expedition sales increased 43.92 percent to 31,298 units
- Ford Explorer sales increased 24.34 percent to 57,615 units
- Ford F-150 Lightning sales decreased 26.07 percent to 5,842 units
- Ford F-Series sales increased 13.08 percent to 216,617 units
- Ford Heavy Trucks sales decreased 18.11 percent to 2,935 units
- Ford Maverick sales increased 26.25 percent to 48,041 units
- Ford Mustang sales increased 3.18 percent to 14,174 units
- Ford Mustang Mach-E sales decreased 19.51 percent to 10,178 units
- Ford Ranger sales increased 36.26 percent to 18,064 units
- Ford Transit sales increased 5.65 percent to 41,059 units
Lincoln sales increased 31.0 percent to 31,332 units:
- Lincoln Aviator sales increased 28.04 percent to 7,252 units
- Lincoln Corsair sales increased 4.46 percent to 6,856 units
- Lincoln Nautilus sales increased 19.29 percent to 9,869 units
- Lincoln Navigator sales increased 114.87 percent to 7,355 units
During the first six months of the 2025 calendar year, Ford Motor Company sales increased 6.6 percent to 1,113,386 units.
Sales Results - Q2 2025 - USA - Ford
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO | +51.30% | 39,468 | 26,086 | +43.69% | 72,063 | 50,152 |
| BRONCO SPORT | +38.62% | 39,075 | 28,189 | +21.23% | 72,438 | 59,754 |
| E-SERIES | -0.44% | 9,785 | 9,828 | -3.97% | 19,464 | 20,268 |
| E-TRANSIT | -87.74% | 418 | 3,410 | -33.76% | 4,174 | 6,301 |
| EDGE | -94.18% | 962 | 16,522 | -94.12% | 3,040 | 51,679 |
| ESCAPE | +19.21% | 45,232 | 37,943 | +10.80% | 82,589 | 74,538 |
| EXPEDITION | +43.92% | 31,298 | 21,747 | +3.40% | 44,780 | 43,307 |
| EXPLORER | +24.34% | 57,615 | 46,338 | +0.12% | 104,929 | 104,803 |
| F-150 LIGHTNING | -26.07% | 5,842 | 7,902 | -16.72% | 13,029 | 15,645 |
| F-SERIES | +13.08% | 216,617 | 191,561 | +18.72% | 399,819 | 336,761 |
| HEAVY TRUCKS | -18.11% | 2,935 | 3,584 | -16.14% | 5,746 | 6,852 |
| MAVERICK | +26.25% | 48,041 | 38,052 | +11.60% | 86,056 | 77,113 |
| MUSTANG | +3.18% | 14,174 | 13,737 | -14.19% | 23,551 | 27,444 |
| MUSTANG MACH-E | -19.51% | 10,178 | 12,645 | -2.02% | 21,785 | 22,234 |
| RANGER | +36.26% | 18,064 | 13,257 | +117.31% | 32,977 | 15,175 |
| TRANSIT | +5.65% | 41,059 | 38,864 | -5.25% | 71,883 | 75,863 |
| FORD TOTAL | +13.40% | 580,763 | 512,127 | +6.33% | 1,058,323 | 995,316 |
Sales Results - Q2 2025 - USA - Lincoln
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| AVIATOR | +28.04% | 7,252 | 5,664 | +0.90% | 12,021 | 11,914 |
| CORSAIR | +4.46% | 6,856 | 6,563 | +1.92% | 13,096 | 12,849 |
| NAUTILUS | +19.29% | 9,869 | 8,273 | +5.88% | 18,533 | 17,504 |
| NAVIGATOR | +114.87% | 7,355 | 3,423 | +74.24% | 11,413 | 6,550 |
| LINCOLN TOTAL | +30.97% | 31,332 | 23,923 | +12.79% | 55,063 | 48,817 |
Sales Results - Q2 2025 - USA - FMC Totals
| BRAND | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| FORD TOTAL | +13.40% | 580,763 | 512,127 | +6.33% | 1,058,323 | 995,316 |
| LINCOLN TOTAL | +30.97% | 31,332 | 23,923 | +12.79% | 55,063 | 48,817 |
| FMC USA TOTAL | +14.19% | 612,095 | 536,050 | +6.63% | 1,113,386 | 1,044,133 |
About The Numbers
- All percent change figures compared to Ford Motor Company sales for Q2 2024, unless noted otherwise
- There were 77 selling days for Q2 2025 and 77 selling days for Q2 2024
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company Q2 2025 sales reports:
- Ford Motor Company sales Q2 2025 U.S.A (this page)
- Ford sales Q2 2025 U.S.A.
- Lincoln sales Q2 2025 U.S.A.
- Ford Motor Company sales April 2025 U.S.A.
- Ford Motor Company sales May 2025 U.S.A.
- Ford Motor Company sales June 2025 U.S.A.
- Ford China sales Q2 2025
- Ford Motor Company Canada sales Q2 2025
- Ford Canada sales Q2 2025
- Lincoln Canada sales Q2 2025
- Ford Motor Company Argentina sales Q2 2025
- Ford Argentina sales April 2025
- Ford Argentina sales May 2025
- Ford Argentina sales June 2025
- Ford Motor Company Colombia sales Q2 2025
- Ford Colombia sales April 2025
- Ford Colombia sales May 2025
- Ford Colombia sales June 2025
- Ford Motor Company Brazil sales Q2 2025
- Ford Brazil sales April 2025
- Ford Brazil sales May 2025
- Ford Brazil sales June 2025
- Ford Motor Company Mexico sales Q2 2025
- Ford Motor Company Mexico sales April 2025
- Ford Motor Company Mexico sales May 2025
- Ford Motor Company Mexico sales June 2025
- Ford Motor Company sales Q2 2025 U.S.A (this page)
Comments
And most of that Q2 gain was due to this Employee Pricing nonsense. Save 10%, woo-hoo. When you could save a lot more before this plan took effect. Those in the know are avoiding Ford while the brain dead are running toward it.
Great job Ford you made many customers happy. Good to see positive sales gains without people getting taken advantage, like the normal sales process. Could be extended also giving more people a chance to buy and not drive old broken down vehicles.