Alex is the founder of Ford Authority and its parent company, Motrolix. He currently serves as Executive Editor at the network.
An automotive enthusiast at heart, Alex has a strong passion for anything on wheels. He founded Ford Authority in 2013 after developing a passion for the Ford Motor Company, its products and services.
Prior to assuming his current post at Ford Authority, Luft worked at General Motors, where he was responsible for customer experience of in-vehicle technology. Prior to that, he headed digital marketing operations at Phil Long Dealerships.
Luft is Bilingual in English and Russian as well as fluent in Spanish and Portuguese. He holds two bachelor’s degrees in Marketing and in Management.
When not working, Alex is likely conquering twisty mountain roads, playing ice hockey, hiking, alpine skiing, or reading.