2021 Ford Mustang Mach-E Is Gaining Ground With New Car Shoppers
The Mach-E makes an impressive debut on KBB's top ten most considered electrified vehicles list.
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The Mach-E makes an impressive debut on KBB's top ten most considered electrified vehicles list.
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Interest in the F-150 remains strong in spite of the chip shortage.
Read More »BMW continues to dominate KBB's Brand Watch survey while Lincoln ranks rather low.
Read More »Despite chip shortage-related challenges, shoppers are still strongly considering Ford.
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The Super Duty had the highest consideration growth of any model among potential new car buyers.
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More new car shoppers considered buying an F-150 in Q2 than any other model.
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