I would like to suggest the name of “HOSS” for the 6.8 It us sometimes used a term of endearment among men and to mean something large and overpowering. Women sometimes use it to describe something good and powerful. I really like fords but have been driving RAM trucks lately because I need a heated steering wheel, service connected disability, and RAM has it in my price range. I believe that if you made that a lower level standard rather than option you would sell more trucks. I like my wife’s 2016 F150 Laredo but in cool weather I only drive the RAM.