New Lincoln inventory levels have remained among the highest of any automotive brand for a fairly long time now, and that trend continued in the month of November 2024 as well. After coming in at more than double the industry average last August, Lincoln inventory levels declined a bit in September before ramping back up in October, and in November, only Jaguar posted a higher figure in that regard as both hit levels that were more than double the mean. Unfortunately for Ford’s luxury arm, that situation didn’t improve by much in the month of December, either.
According to new data from Cox Automotive, in the last month of 2024, new Lincoln inventory levels closed things out with a 146 days’ supply, which was once again second only to Jaguar, as that brand was more than double the industry average of 75 yet again. Once again, Toyota and Lexus posted the lowest days’ supply of any brands at 28 and 21 days, respectively, while Ford had the eighth highest at 113 days.
While Lincoln inventory levels did drop somewhat in December compared to November, the end of each year typically sees a strong surge in luxury vehicle sales. That was also the case in December, as vehicles with price tags higher than $80,000 posted the lowest days’ supply of any price range at 62 days, but it was BMW and Lexus that exited the month with the lowest days’ supply of any luxury brand.
As for the overall U.S. market, the total supply of available unsold new vehicles at the conclusion of December was 2.88 million units, which is the first time it’s been below three million since the end of October – though that figure is also 18.1 percent higher than December 2023. This decline can be attributed at least partially to a 6.5 percent sales increase last month, helping to drop days’ supply of inventory by 14.2 percent compared to November’s levels.
Comments
I am not surprised. 1. Lincoln does not offer rebates for current Ford/Lincoln owners. 2. Listed prices on Lincoln dealer websites are deceptive and most include rebates that few if any potential buyers qualify. 3. I have been tracking Nautilus prices on Lincoln dealer lots and many have been sitting there for months. 4. 2024 Nautilus models abound, and 2025 Nautilus prices have increased. 5. Prospective Lincoln purchasers who live in rural areas have to drive 150 miles to find a dealer. 6. Lincoln offers too may SUV models and no sedans. Cadillac is eating Lincoln’s lunch. All this portends the disappearance of the Lincoln nameplate after 100 plus years.
The vehicles are over priced. Little or no incentives to purchase. Ford and Lincoln are pricing themselves out of business. I may have purchased my last Ford or Lincoln vehicle. Toyota and Nissan are out selling Ford because of a better products and lower prices.
I agree. I understand Lincoln is a luxury company and that it takes money to make them as grand as they are, but the pricing is just too far.
We bought a Lincoln and got 3K in rebates, $3600.00 off a Nautilus and 3.9% financing. Great deals are out there if you really are in the market
Buyers should hold out for at least a $10,000 discount. Otherwise let those vehicles sit on dealer’s lots.
iam waiting for a good price on a cosair
bring the town car back or better yet mks great car