As Ford Authority previously reported, the federal EV tax credit for consumers is now set to end on September 30th, 2025, following the passage of a new budget bill in Congress. That’s several months earlier than originally expected, leaving qualifying consumers in a bit of a rush if they want to take advantage of the discount. As such, The Blue Oval and its peers expect a large influx in demand for EVs between now and that particular date, and now, Ford dealers have been warned that they may soon face a rather large spike in foot traffic as a result.
According to CarsDirect, Ford dealers recently received a memo from the automaker stating that “demand is expected to increase as the deadline approaches for eligible vehicles.” As such, the letter urges Ford dealers to submit their Time of Sale reports before the federal tax credit expires at the conclusion of September, as the incentive “will no longer be available for vehicles acquired after” that date. This means that dealers will have to be quite prompt in regard to completing the paperwork necessary for obtaining the tax credit, or risk losing out.
Currently, not a lot of Blue Oval models qualify for the federal EV tax credit, however – only the Ford F-150 Lightning gets the full $7,500, while the Ford Escape PHEV qualifies for the lesser $3,750 credit. The Ford Mustang Mach-E hasn’t qualified for the incentive for some time now, so it likely won’t be impacted by the looming deadline.
Ford just opted to extend its Power Promise program yet again – also to the end of September, ironically, which sweetens that pot even more by offering EV buyers a home charger and standard installation for free, along with various other benefits. The automaker also launched its new “Zero, Zero, Zero” incentive, which provides qualified buyers of select models zero percent interest for 48 months with $0 down and no payments for 90 days.
Comments
When the incentives end in September so will the demand.
EV’s are a small niche no longer warranting massive investment.
Ford would generate more profit if the reintroduced 4 door sedans
There isn’t going to be as big of a demand for the EVs as Ford thinks. If the demand hasn’t spiked for them already with the promotions, they have (employee pricing and the new summer sales event, then they EV credit isn’t going to drive up more demand.
The credit can only work for those that make under a certain amount, but for a vehicle that is higher priced…..doesn’t make sense. The consumers looking to get an F-150, they will look at an ICE model, as there are more price points for them.
With Fords small selection, the demand just isn’t there. If a consumer was looking for an EV before the incentive goes away, then they will be looking at Chevy, Tesla, Kia, and Hyundai first, as their EV line has more options.