Ford F-150 Tough Scrub Debuts As Latest Dr. Squatch Collab

Among its many collaborations with companies in all sorts of industries, Ford recently teamed up with Dr. Squatch to create a new bar of soap inspired by the sixth-generation Ford Bronco. Dubbed “Bronco Bricc,” that particular limited-edition offering conjured up loads of interest, clearly striking a chord with fans of the rugged SUV and folks that just appreciate a good-smelling bar of soap, it seems. Now, Dr. Squatch and The Blue Oval have teamed up yet again to create a new Ford F-150 inspired soap, too.

This Ford F-150 soap bar is called “F-150 Tough Scrub,” and once again, it takes inspiration from the long-running, best-selling model in a variety of ways. F-150 Tough Scrub is designed to help one remove dirt and grime from their bodies, as one would expect, but it’s also made from natural corn cob and pumice, which the company says is perfect for exfoliating and smoothing out the skin that it’s applied to.

In addition to the new Ford F-150 Tough Scrub soap, Dr. Squatch is also bringing back the Bronco Bricc to mark this particular occasion, too, which is great for folks that missed out the first time around, or liked the product enough to want more. Bronco Bricc utilizes natural ingredients like sand to up its cleaning and exfoliation power, along with blue agave extract filled with antioxidants, emitting scents of Oregon Pine and American Cedar.

Dr. Squatch’s Ford F-150 Tough Scrub and Bronco Bricc can be purchased individually by subscribers for $6 each, or are available in a two-pack or four-pack for $16 and $32, respectively. Shoppers can purchase the bars online here, or via retail stores across the U.S. To help celebrate the launch (and re-launch) of these products, Dr. Squatch is also giving away a brand new Ford F-150, and every purchase snags buyers one entry between now and August 24^th, 2025, too.