Over the past few years, Ford has performed below average in the J.D. Power U.S. Tech Experience Index (TXI) Study, which ranks automotive brands by measuring how effectively each brings new technologies to market. That includes 2024, when Ford brand received a score of 406 out of 1,000 possible points, which was below the mass market segment average of 494 and higher than just two other brands – Mini and Dodge. Unfortunately for The Blue Oval, things didn’t get much better in the 2025 TXI Study, either.
In the newly-released 2025 J.D. Power TXI Study, Ford managed to improve its score to 431 points, but that still trails the mass market segment average of 440, and it ranks Ford above only Nissan, Subaru, Mazda, Honda, Jeep, Ram, and Chrysler. On the flip side, Lincoln wound up turning things around dramatically in 2025 versus prior rankings in the TXI Study – landing in third place this year among all premium brands after spending the previous two years below the mean.
The 2025 J.D. Power U.S. Tech Experience Index (TXI) Study is based on the responses of 76,230 owners of new 2025 model-year vehicles who were surveyed after 90 days of ownership, and was conducted between June 2024 and May 2025, based on vehicles registered from March 2024 through February 2025. The study analyzes 40 automotive technologies, which are divided into five categories – comfort and convenience; connected vehicle; driver assist; electric vehicle; and smart vehicle. This time around, it found that smart technologies such as climate control, driver preferences, and smart ignition ranked well in terms of reliability and customer satisfaction, specifically.
“Smart technologies appear to not only anticipate the driver’s needs but also reduce the cognitive workload and some of the difficulties that drivers face with digital systems,” said Kathleen Rizk, senior director of user experience benchmarking and technology at J.D. Power. “Ultimately, what matters most to vehicle owners – and therefore to automakers and suppliers – is how useful the technology is and whether it enhances their driving experience. While smart technologies are not without issues, they represent a meaningful step forward. Continued development will be essential to address current challenges and maximize their effectiveness.”
No Comments yet