It’s no secret that Ford’s all-electric Model e business has been losing money since its inception, which is true for most automakers dabbling in pure electrification these days, in general. That’s precisely why The Blue Oval is pivoting away from its previous strategy and more toward smaller, affordable EVs, rather than large, pricier ones. Now, Ford will be diverting some of its EV funding to a much more profitable business as well – the Ford Pro commercial entity.
“To accelerate that progress over our multi-year business plan, we are shifting capital towards Pro, funded by reallocating the resources on future EV programs,” Ford CEO Jim Farley revealed during the automaker’s Q2 2025 earnings call with investors.
As Ford Authority reported yesterday, FoMoCo recently opted to push back the debut of its next-generation all-electric full-size pickup and van – likely new versions of the Ford F-150 Lightning and E-Transit – to 2028. Previously, the next-generation E-Transit was slated to enter production in 2026, while the new EV pickup has been delayed on multiple occasions. Codenamed Project T3, that model was originally expected to enter production this year, but was later pushed back to 2026, then 2027, and now, 2028.
Now, Ford has shifted its focus to new EVs riding on its under-development low-cost platform, including a “super affordable” mid-size pickup and a small crossover, which are slated to arrive in 2027 and 2028, respectively. The automaker will make a major EV-related announcement in Kentucky next week – which Farley refers to as a “Model T moment” for the company – though it’s unclear what that announcement will consist of.
As Ford Authority previously reported, the Louisville Assembly plant in Kentucky is scheduled to undergo a major retooling late this year as it’s prepped for the production of an all-new electric vehicle, believed to be the new mid-size pickup, as well as potentially the crossover that will follow.
Comments
The first intelligent decision Farley has made in years.
I have to say I’m flabbergasted, I didn’t think he had it in him
Fleet operators see the benefits of EVs.
Once a giant in passenger vehicles and commercial vehicles.
Now without commercials Farley and Ford would be down the sinkhole.
Model T moment? I thought that was the Lightening BEV. 🙄
When are you going to deal with 2.0 antifreeze leak in the defective head I have a 2018 edge titanium and still have a car payment there are many who have brought these defective vehicles need repair would appreciate your personal reponse
“Chairs” and “Titanic” springs to mind…..
More money for EV’S I guess they can’t
See what happen to Dodge and the other brand even GM is questioning
It ev look at Cadillac XT5 news maybe
Ford should look around and see that
Most people don’t want an electric car
I have no place at my apartment to plug in an ev, so there is 0 interest in one! Perhaps Ford should look to ole Henry and build vehicles the public, and not the libs, want!