Ford Motor Company has filed to trademark Ranchero in the UK, Canada, the U.S., the European Union, Australia, and New Zealand, Ford Authority has learned.
Filed on August 5th and August 6th, these applications contain the goods and services description of “motor vehicles, namely, gasoline and electric automobiles, pick-up trucks, vans, sport utility vehicles and their structural parts.”
| IP Office | Serial Number | Application Date |
|---|---|---|
| UK | UK00004244868 | August 5, 2025 |
| Canada | 2415723 | August 5, 2025 |
| USA | 99320314 | August 5, 2025 |
| European Union | 19228685 | August 6, 2025 |
| Australia | 2574279 | August 6, 2025 |
| New Zealand | 1299581 | August 6, 2025 |
Amid a flurry of trademark filings for various potential future vehicle names – including some from the past – Ford filed to trademark Ranchero with the United States Patent and Trademark Office (USPTO) earlier this month, as Ford Authority previously reported. That would be notable on its own accord, but this filing also came mere days before the automaker unveiled its new universal EV platform this past Monday, which will underpin a variety of future models – including a mid-size EV pickup, slated to launch in 2027.
The Blue Oval revealed a few key details about this new EV pickup during that same event, noting that it will be offered exclusively in four-door guise, while owners will be able lock their gear in the bed without the need for a roof rack or trailer hitch racks. It’s expected to be closer in size to the Ford Maverick than the Ford Ranger, and the new model will reportedly be as quick as a Mustang EcoBoost, with more room inside than a Toyota RAV4. It will be produced at the Louisville Assembly plant with a launch date of 2027 and a potential max annual capacity of 190,000 units.
The future model will reportedly offer up 51 kWh of usable energy from its LFP battery pack, which is quite tiny when compared to most EVs on the market today. However, it may also be offered with nickel manganese cobalt (NMC) batteries as well. On top of that, Ford CEO Jim Farley stated that the “sleek and digital” pickup will be able to power a home for upwards of six days, too.
The Ford Ranchero was a car-based pickup produced between 1957 and 1979, but that nameplate hasn’t been used by the automaker since it was discontinued decades ago. It’s certainly not a given that the new Ford EV pickup will be called the Ranchero, but that name is ripe for the taking, and this flurry of trademark filings do indicate that the automaker plans on using it for something. We also know that Ford likes to revive old names instead of creating new ones – see models like the Lightning and Maverick as examples. Throw in the fact that Ford stated that the new EV pickup will be exported from Kentucky to global markets, and it sure seems like a decent possibility, at least.
A true value proposition, though it's limited to just 700 units.
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If Ford produces something the likes of a real El Ranchero o El Camino from GM, then it´s OK. If they are going to do another Ranger or do what they did with the Maverick using again a name to do another vehicle that has absolutely no relation with the original name, then it has this trademark has absolutely NO sense.
Using an EV on a big “ranchero” and getting stuck when it runs out of juice is just plain hysterical. And beyond brain-dead.
How about Filly? I know, sounds like "Philly" but most would be used in an urban/suburban environment anyway.
Never understood this argument when it comes to EVs. I've never run out of gas in my ICE car. Why would I let my battery run out of charge? Makes zero sense.
dude above lives to insult EVs like one ran over his mother
Because they are junk and use more fossil fuels then it does to produce a combustion engine and then after production they continue to use fossil fuels to charge , and ever ev Ford has attempted has had non stop problems, then again we know firemange is driving an ev because the coffee shop doesn't pay enough
I’ve had EV’s and PHEV’s and until the range gets to around 350-400 miles I’ll stay with the PHEV. I really like the EV route but the range limitations are what keeps me from going back.
Steve, do you think the infrastructure for EV's has improved since 2021? More change stations would be nice but I personally don't see much more out there.
Lol global , yeah ok good luck with that , they have yet to produce an ev that isnt riddled with problems, not to mention the majority dont want an ev period considering they cost more to run then combustion, not only that but evs are not helping the environment they are actually making it worse , oh my ev is so clean and good for the environment because they fail to realize the they are charged with fossil fuel, they are built with fossil fuel and the mining done for the battery elements are causing more pollution then any other type of mining then factor in child labor is used in a bunch of these over seas mines , ford is gonna take a huge loss on this and even more so when people find out they bought junk and replacing the battery that won't last all that long will cost twice what the truck cost , if Ford or any of these car companies want to make money they need to bring back cars , if these morons at Ford had a clue they would put out several cars because people actually want them
I hope they bring back cars. Not everyone needs a truck or a box.
This will likely be the lost cost Universal EV Ford has been touting. Honestly, probably not a bad idea for a lower cost EV. The efficiency and utility would be unmatched (see the Slate).
Again with another EV! Really Ford? So all the other Ford EV’s were such a great sales success, like the wrongly named Mustang Mach e, NOT! What people want is a smaller 2 door, gas powered, even Hybrid, pickup truck, smartly priced.