We’ve known for some time that the under-development low-cost EV platform from Ford will lead to a mid-size pickup first, potentially followed by a small crossover and other models. The Blue Oval later confirmed that its new platform can support up to eight body styles, in fact, though it didn’t specify what kinds of models it might actually wind up underpinning. Earlier today, Ford unveiled more details about its universal EV platform, and provided us with a graphic showing off six potential products.
Though these graphics are a bit simplistic in nature, the basic outlines reveal six different potential body styles that may wind up utilizing the new universal EV platform:
Ford hasn’t confirmed any of these models for production yet, save for the mid-size pickup, but it is very clear that it intends to use the universal platform for more than one.
We still don’t know what Ford’s “super affordable” mid-size EV pickup will be called, but we do know that it is slated to launch in 2027 with a targeted starting price tag of $30,000. Expected to be be closer in size to the Ford Maverick than the Ford Ranger, it will be offered in four-door guise only, and will be produced at the Louisville Assembly plant. Ford also revealed that the pickup will be “as fast as a Mustang EcoBoost” and will offer “more passenger space than the latest Toyota RAV4 – with a frunk and a bed.”
There’s still a lot we don’t know about the forthcoming model – including its actual reveal date, starting price, EPA-estimated battery range, battery sizes, and charging times. However, as Ford Authority reported last week, the new Ford EV pickup could use the Ranchero name, based on a recent trademark filing in the U.S., reviving a moniker previously used on a car-based pickup produced between 1957 and 1979. It will utilize lithium-iron phosphate batteries, and tout a potential max annual capacity of 190,000 units, too.
Novice racers sharing space with a premiere motorsports division.
Interest-free financing available on compact luxury crossover.
To include additional SUVs from another model year.
It's a story straight out of a video game.
Perhaps more than one might expect.
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I am excited at the potential, but I am well aware of Ford's history of letdowns. If this midsize EV pickup can offer true midsize capability (towing, payload, interior space) and Ford is smart enough to offer it with an efficient range extender? Then they will have a hit that will be a tectonic shift in the North American automotive industry. But, while proper planning prevents piss poor performance, past performance predicts future results. Prove us wrong, Ford. Please.
Ford is really putting their future into something that is going to use less workers and less parts to only make the company more money and could care less about it workers and their families. They are going down the rabbit hole and need new guidance smh
@j f: Ford isn't in business to keep as many people employed as possible. They're in business to make products that are compelling enough for consumers to spend money on and to turn a profit. Fewer parts, simpler assembly most likely means fewer staff. That's the way it goes.
My only disappointment is that there isn't more information revealed. The little bit that we know just doesn't feel like a model-T moment.
Alfred then why does Fords ad campaign state they said no to taxpayer bailout and added approximately 13000 jobs. sounds like they half care for the employees if your statement is correct. so sounds like they are talking out of both sides of their mouth , Farley is terrible and the Ford family look like they have giving up on their name.
Ford received Federal / Taxpayer money.
Look up "Term Asset-Backed Securities Loan Facility (TALF)" and the $5.9B they received.
They built-up the same hype for the Edsel…
They're missing an opportunity: Long-bed, club (not crew) cab midsize truck for local contractors. I believe these would sell well, even electrified.
GM announced this similar strategy over twenty years ago.
“GM AUTOnomy”.
Referring to the EV universal platform. Notice , today, if something isn't a pickup, or a SUV, It's a crossover. A crossover from what, to what? You can't say coup, or sedan or station wagon(cars) anymore. If they have a new syle configuration and they don't know what to call it, it's automatically a crossover. Is that really a good thing?
They did the same sales pitch for the new Maverick being $25-30K in the beginning. With dealer mark-ups and price increases, I doubt many consumers were able to get a new one in that range.
These are launching in two years and they do not have one to show at the press conference?
Admit it, there is no truck. There is no plan.
This whole plan sounds like climbing a tree to catch a fish.