Ford Europe hasn’t exactly had the best past few years, with demand for its passenger vehicles proving weak – which is also true of EV demand, too. That’s a big problem for a company that has invested big in electrification, but Ford also plans on pivoting more toward its strong commercial Ford Pro business in Europe to help compensate in the short term. Regardless, it’s still selling a healthy number of vehicles in certain parts of Europe – including Italy.
In fact, according to Felipe Munoz of JATO Dynamics, Ford Italy sold 100,493 vehicles in 2024 – seven percent fewer than 2023 – which is enough to make that country the automaker’s sixth largest market. The U.S. still ranks first with 1,960,338 units sold in 2024 (a three percent year-over-year increase), while Canada came in second with 260,504 sales (a 16 percent increase), followed by the UK at 222,657 vehicles (a 10 percent decrease), China in fourth-place with 171,479 sales (a six percent year-over-year decrease), and Germany at 156,153 sales (down two percent).
As a total region, Ford Europe’s sales dropped 17 percent in 2024 versus 2023, prompting the company to revamp its leadership team in that region and focus more on the successful and profitable commercial vehicle segment. Regardless, even today, Ford is shelling out big bucks to keep its European division afloat.
In its Q2 2025 financial report, Ford revealed that it spent $100 million on its European restructuring efforts in the first half of the year, in fact. That’s actually quite a lot less than the $500 million it sunk into the same purpose over H1 2024, but notable, nonetheless. It’s unclear what that money was used for, as it’s only listed as a “special item,” or expenses that include restructuring efforts, recall costs, plant changes, and the cancelation of certain programs.
It is possible that at least some of this expense is going to the the Cologne Electric Vehicle Center in Germany, where the Ford Explorer and Capri EVs are built. Ford cut production of both of those models after each launched to weak demand.
Nationwide lease and cash back on the off-roading SUV.
How far it's come since the early days.
Though it has 650 supercharged horsepower.
And the potential weakening of emissions rules.
That site is going to grow yet again very soon.
It could make U.S. automakers 'immune' to tariffs.
