We’ve known for a while now that The Blue Oval is working on developing a new low-cost platform set to underpin multiple future models – including a Ford EV pickup, which will be the first to launch in 2027. Ford CEO Jim Farley himself has referred to this particular model as a “mid-size” pickup, but as Ford Authority reported earlier today, it will actually be closer in size to the Ford Maverick than the Ford Ranger. Now, the automaker has released more details about the future Ford EV pickup that shed some additional light on what we can expect.
The mid-size Ford EV pickup will – like the Maverick – only be offered in four-door guise, and with a targeted starting price of $30,000. It will be produced at the Louisville Assembly plant, as expected, with a launch date of 2027. Though the new Ford EV pickup wasn’t revealed in full, The Blue Oval did say that it will be “as fast as a Mustang EcoBoost” and will offer “more passenger space than the latest Toyota RAV4 – with a frunk and a bed.”
Owners of the new Ford EV pickup will be able lock their surfboards or other gear in the bed without the need for a roof rack or trailer hitch racks, previewing a potentially interesting new type of feature. In terms of performance, the future model will also have plenty to offer, it seems, with a low center of gravity from its battery pack, “obsessive” chassis engineering, and the instant torque that electric motors can provide.
Ultimately, the new Ford EV pickup will have a targeted 0-60 mph time on par with the Mustang EcoBoost, albeit, with more downforce, to boot. There’s still a lot we don’t know about the forthcoming model – its actual reveal date, starting price, EPA-estimated battery range, battery sizes, and charging times – but that information will be provided at a later date.
However, as Ford Authority reported last week, the new Ford EV pickup could use the Ranchero name, based on a recent trademark filing in the U.S., reviving a moniker previously used on a car-based pickup produced between 1957 and 1979. It will utilize lithium-iron phosphate batteries, and tout a potential max annual capacity of 190,000 units at the Louisville plant, too.
AI did its research this time. Surprisingly.
Looking like it just rolled off the showroom floor.
Hope you like dark-themed exterior accents.
Talk about weight reduction!
The Explorer Sport Trac and a parked car were the only victims.
It has quite a few modern upgrades.
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"Starting"at $30,000 is affordable like the Model T was 110 years ago? This is looks like a Lightning Junior- by the time you option it out it will probably be $45, 000 plus.
Probably.
In 1925 a Ford Model T Touring was $295
reference: FordModelT dot net
Model T moment, 30k starting price, what a joke! All this hoopla for this cr*p?
Model T with inflation was about 30k back then, friendos.
$850 in 1908 dollars is $29,700 in 2025.
In 1925 a Ford Model T Touring was $295
reference: FordModelT dot net
In 1925 the model T was already 17 years old and was about to be replaced by the A.
At launch in 1908 it was $850.
Bought a new 1986 "base" Ranger for $2,600 (tax, title,etc.) ........how does that compare?
Well seeing how if any of that is true you got it for $4,000 under MSRP, I don't think that's an appropriate comparison.
Actually I think you're just full it. No one gets 65% off MSRP on a brand new truck. Not even in 86.
My '87 base xlt with manual transmission was near 7600.00 new and that was with A-plan. You got a deal.
Why does Ford and Farley keep doing this. If you want to compete... compete... Saying you are is not competing. $30 Gs is way too much even competing against American trucks/cars. When I did retail a great boss of mine said getting the price right was the most important part of selling. Ford needs to get it right and $30 Gs isn't right.
Bur will it be as good , reliable and recall free like the Toyota RAV4 ? Ford has too many recalls on all their vehicles , so so sad !
Here's a more detailed breakdown:
Fire Risk (2013-2018 RAV4s):
A significant recall involves certain 2013-2018 RAV4 models where replacement 12-volt batteries may not be clamped down securely, potentially causing a short circuit and fire risk. Toyota has issued a notification about the recall and is working on a fix to replace the clamp and battery tray.
Power Steering Assist Loss (2014-2015 RAV4s):
Some 2014 and 2015 RAV4 models experienced a loss of power steering assist.
Airbag Deactivation (2006-2008 RAV4s):
Certain 2006, 2007, and 2008 RAV4s had an issue where the driver's airbag could deactivate during a crash.
Suspension Arm Separation (2019-2020 RAV4 and Hybrid):
2019-2020 RAV4 and RAV4 Hybrid models were recalled due to the potential for cracks in the front lower suspension arms, which could lead to separation from the wheel assembly. Brake/Wheel Issue (2024 RAV4 and 2025 Lexus NX):
A recent recall involves certain 2024 RAV4 and 2025 Lexus NX vehicles where improperly tightened bolts in the wheel area can cause the front brake calipers or wheels to detach. Toyota has issued a recall notice on this issue.
Actually, Consumer Reports rates Ranger higher than Tacoma... and gives Ranger a "recommends" but not so for Tacoma
I’m not totally against EV’s but still there is no public charging infrastructure out there.
There is. It is called the AC outlet.
Tell that to the people in the cities, apartment/condo dwellers. And good luck going on a road trip when you’re lucky enough to find a charger and 75% are out of commission.
Most people have two or more vehicles these days. So on those rare occasions that you actually drive more than 200 miles for the day use your gas or hybrid vehicle instead. The 98% rest of your driving time use your gas-free EV instead.
The point of having a Maverick then would be.....
Is the Maverick going down in price?