While EV sales, generally speaking, haven’t grown at the pace most expected them to previously, consumers continue to buy more and more of them, regardless. That’s especially true in Europe, where car shoppers have a pretty wide variety of EVs to choose from, and they’re responding by increasing market share for those models at a more rapid pace. In that regard, Ford remains well-positioned, and was once again among the top 25 best-selling EV brands in Europe in the month of August.
According to new data from JATO Dynamics, Ford was the 11th best-selling EV brand in Europe last month after racking up 6,663 sales – a significant 130 percent year-over-year increase. Volkswagen once again led the way with 16,523 sales, followed by Tesla (14,753), BMW (13,018), Skoda (11,536), and Audi (9,744) rounding out the top five. Ford’s performance comes after it racked up 8,222 new EV registrations in Europe in July, a 304 percent increase and good enough to land The Blue Oval in the 12th spot among all auto brands.
Among The Blue Oval’s EV total in Europe last month, the Ford Explorer accounted for 3,379 of those sales, which was good enough for 11th place among all electric vehicles on sale in that region. As for the overall European new car market, it enjoyed a pretty strong August after recording 790,177 total sales, a five percent year-over-year increase. EV sales grew by a more substantial 27 percent to 159,746 units, gaining 3.5 percent in market share to close out the month at 20.2 percent. That latter figure is a new record, in fact, and through the first eight months of 2025, Europeans have scooped up 1.54 million new EVs.
“The data shows that there was strong demand for BEVs in August, however a 27% increase is less significant than it looks when you consider how widely they are being promoted across Europe,” said Felipe Munoz, Global Analyst at JATO Dynamics. “The new record market share for BEVs achieved last month has been partly distorted by the fact that Italy – typically a less enthusiastic adopter of BEVs – is usually quiet during August.”
And setting a series record while they were at it.
Joining the F-150 Lightning, Escape, and Nautilus.
A clean way to add some additional lumens.
It's limited to just 25 total units of production.
Overall, automotive recalls are on the rise, too.
With an EREV powertrain, at least, at some point.
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Even better, Ford is among the Top 11 best-selling EV brands.