Ford Average Transaction Price Stable In August 2025

Ford average transaction pricing has remained mostly stable for a while now, which is a big change from the prior few years. After setting new records on a monthly basis, new vehicle pricing has essentially evened out, though many obviously wish that it would decline. Given the fact that demand remains solid and costs continue to increase, that's not likely to happen, and we're seeing that once again now that we have Ford average transaction pricing data for the month of August, too.

According to Cox Automotive, Ford average transaction pricing (for the brand, not including Lincoln) closed out last month at $56,109, which is a mere 0.7 percent higher than July, when it was $55,719. That's also 1.4 percent higher than August 2024's ATP of $55,332, however. Ford average transaction pricing for July came in at $55,733, which was an increase of 2.4 percent versus June, as well as one percent higher than June 2024, when that same figure was $55,167. In terms of all 31 individual brands, only five recorded transaction prices in August that were lower than a year ago - Acura (-6.5 percent), Tesla (-5.5 percent), plus Dodge, Ram, and Chrysler (all under one percent).

The overall market essentially followed suit, with an August ATP of $49,077, or 0.5 percent higher than July's $48,841, though also a more substantial 2.6 percent greater than August 2024's ATP of $47,851. That latter figure was actually the highest such increase in two years, though also below historical standards. Regardless, Cox Automotive notes that much of that gain was driven by the arrival of new 2026 model year vehicles, coupled with efforts from automakers to offset increasing costs.

"While new-vehicle prices continue their upward trajectory, the pace of change remains relatively measured, more a gradual correction than a seismic shift," said Erin Keating, Executive Analyst, Cox Automotive. "Costs are clearly increasing, for automakers, dealers and buyers alike. This month's increase aligns with our expectations, reflecting a market that's adjusting to new production realities and consumer preferences without tipping into volatility."