The all-new Ford Capri EV launched some time ago, marking the latest occasion in which a famous nameplate from Blue Oval history has been resurrected. Fans of the old Capri – a sporty coupe – weren’t exactly thrilled with the fact that it now adorns an all-electric crossover, however, and it probably didn’t help when Michael Hines, Group Strategy Director of Wieden+Kennedy UK, which produced those ads, responded by calling those folks “grumpy petrolheads.” Regardless, that company continues to pump out, well, interesting ads for the Ford Capri EV, but it’s also partnering with another company on those efforts as well.
The latest Ford Capri EV ad campaign once again comes to us from Wieden+Kennedy, but this time, it has tabbed Giphy as a partner, leaning on social media culture by recutting films into bespoke short Gifs in a series called “How to Capri.” The series stars detective Terry Shoulders, and leans on a decidedly retro ’70s cop show theme, all while starring a brand new EV. There are a total of four films that were created for this new campaign, which are set to debut across Meta, TikTok, YouTube, and other vessels in the coming three months.
“We’re absolutely delighted with this latest milestone in our wider Mischief Rewired campaign with Wieden+Kennedy London, supercharging iconic moments of mischief from our past with electric swagger and a thrilling modern spin,” said Irem Yeloglu, Brand Content Manager at Ford Europe. “Once again, the spotlight is on the New All-Electric Capri, carrying on the legacy of mischief that the nameplate is known for with this social-first work.”
“This project was great fun to make. We took our cues from some of the best shows ever to hit TV like Starsky and Hutch, Magnum P.I. and The Professionals and went back to the Ford Capri’s early days in the 1970s and 80s,” added David Colman, Creative Director at Wieden+Kennedy London. “Digging through those vintage cop dramas, we unearthed some of the wildest (and occasionally questionable) car stunts of the era. From there, the scripts practically wrote themselves. The Ford team was great, just as excited as we were to bring that Capri swagger into the 21st century.”
The perfect vehicle to embody "horsepower."
The original owner's wife wasn't a fan, so it sat for decades.
Closing the week at $11.74 per share.
Still offers the same equipment, though.
At least both drivers seemed aware of the situation and could avoid it.
View Comments
You should have brought back the Shoebox Ford name plate for this New 4 door SUV EV!!!
The Capri was a sporty hot hatch, and you "Cracker Barrel" that classic legacy.
You should've called the Maverick the F100and that would've increased your F series numbers!
Hmmm.... I see the Mach-E as a Mustang - it works and it has done really well. Technical design faults are many but are being addressed slowly.
But a Capri? Just terrible, and no sporting ability at all. And on a very poor and already very dated VW platform that has been a terrible failure. No kudos to Ford here.
Worse, my Capri was this same color.