Ford Wipes Past Content From Major Instagram Accounts

With social media becoming more and more important not only among regular users, but also, companies that sell products, it’s no surprise that Ford has shifted its content creation strategy in recent years. In fact, back in 2023, the automaker moved its social AOR account for Ford Blue back to a WPP agency team from VaynerMedia in a new partnership with Wieden+Kennedy, which handles much of the automaker’s advertising efforts, though VaynerMedia continued to handle the Ford Pro social business. Now, Ford has made another big social media related move.

That move, as first spotted by the folks at Reddit, is deleting quite a lot of past content from Ford’s major Instagram accounts, including the official Ford page, as well as ones dedicated to the Bronco, Ford trucks, EVs, and the Mustang. It is worth noting that quite a few other pages remain unchanged, such as Ford’s Instagram pages for Australia, Europe, Canada, Mexico, and the freshly-reborn Ford Racing division.

As for why Ford opted to wipe much of this content from its Instagram pages, well, it’s possible that the automaker may be handing off those duties to another company. It’s worth noting that Ford Authority received embargoed materials for the recently-unveiled 2026 Ford F-150 Lightning STX from an outside company and not The Blue Oval itself, as is usually the case. Thus, it’s worth speculating that Ford may be outsourcing some of its external communications operations, at least, in the U.S.

In the meantime, we’ll be keeping an eye on Ford’s various Instagram accounts, which we imagine will be ripe with fresh content very soon. That particular social media platform has proven to be an effective advertising space, as well as a way to connect with owners and enthusiasts in recent years, so it’ll be interesting to see if a new company comes along and how it will approach content creation for The Blue Oval.