As Ford Authority previously reported, Ford Motor Company posted a record revenue of $50.2 billion with a net loss of $36 million in Q2 2025, of which $800 million came from adverse net tariff-related impacts. However, as a mass market automaker moving vehicles in large quantities, Ford doesn’t quite enjoy the types of per-unit profits that a more boutique and exclusive brand like Ferrari does, generally speaking. Now, we’re getting a closer look at what it would take for The Blue Oval to get there.
In this recent Instagram post from Felipe Munoz of JATO Dynamics, the industry analyst provided us with a pretty interesting look at Ferrari’s dominant ranking among automotive brands when it comes to profitability – and in this case, profit per unit sold. In the first half of 2025, the Italian company raked in €118,124 ($138,527 USD) per unit shipped, which is €10,000 ($11,727 USD) more than what it earned in the first half of 2024.
View this post on Instagram
By comparison, the other automakers shown here trail Ferrari in profit per unit sold, and in most cases, it isn’t even close. Jaguar Land Rover was the closest, but according to this analysis, it would have to sell nearly 23 vehicles to match the profit that Ferrari generates by selling just one. It’s followed by Porsche (24), and from there, things escalate considerably with Mercedes-Benz (47), BMW (58), Hyundai (59), Tesla (62), Isuzu (62), Kia (64), GM (69), Toyota (70), GWM (89), BYD (113), Li Auto (116), VW Group (116), Suzuki (122), Subaru (124), Honda (135), Mitsubishi (331), Ford (673), Geely (1,255), and Leapmotor (6,667) falling behind it.
As for Mazda, Nissan, Xpeng, Stellantis, Volvo, Renault, Nio, Polestar, Rivian, Aston Martin, and Lucid, all of those automotive brands posted negative net profits in the first half of the year, so they weren’t included in this particular analysis. Regardless, it’s a pretty interesting look at how well – or poorly – automakers have maximized profit per unit sold that we don’t typically get much insight into.
Comments
How Many Vehicles does Ford Need To Sell To Match Ferrari’s Profit Per Unit, “Frankly, my dear, I don’t give a damn” This line is ranked as the greatest movie quote of all time by the American Film Institute.
Makes it pretty clear, Would it be nice if they could, but, “Frankly, my dear, I don’t give a damn”
I agree, but it would have helped if Ford hadn’t spent massive amounts on its new HQ and other questionable Michigan real estate blunders, EV-related wastes, Jim’s exorbitant salary, the focus on racing…and so on.
AI Overview
Ford has lost billions on its electric vehicle division, with losses of $5.1 billion in 2024 and a total of over $12 billion over the past 2.5 years by August 2025, with projections suggesting a further loss of around $5.9 billion for the full year 2025.
Year-by-year losses:
2022: $2.2 billion
2023: $4.7 billion
2024: $5.1 billion
Projected 2025: Another $5.9 billion
That “673 Ford cars = 1 Ferrari” stat doesn’t check out. Ferrari did report about €118k (~$138k) operating profit per car in 1H 2025, which is staggering. But Ford’s average profit per vehicle is closer to $2,300 (2024 adjusted EBIT of $10.2B ÷ ~4.47M vehicles).
Ferrari: ~$138k per car.
Ford overall: ~$2.3k per car.
That means it takes about 59 Ford vehicles to equal the profit of one Ferrari—not 673.
The reason the number swings is segment mix:
Ford Blue (gas/hybrid passenger vehicles): profitable in the $2.5k–$3.5k per unit range.
Ford Pro (trucks & commercial): also strong per-unit profits.
Ford Model e (EVs): losing money per unit, which drags the company-wide average down.
So yes, Ferrari’s margin structure is on a completely different planet—but Ford’s per-unit profitability isn’t nearly as low as that viral “673” claim suggests.
Someone need to check their math as there is no way Ford only earn $205 per vehicle even with the losses from the EVs.