Hyundai Hopes To Surpass Goal Ford Achieved Years Ago

Among its peers, Ford was better-positioned than most to mitigate the impacts of tariffs imposed on imported vehicles earlier this year by President Donald Trump, given the fact that most of its vehicles on sale in the U.S. are in fact build in the U.S. – 80 percent, in fact, totaling around 2.1 million units in 2024. Currently, only four models Ford sells in the U.S. are built in other countries – the Lincoln Nautilus in China, and the Mustang Mach-E, Maverick, and Bronco Sport in Mexico. Now, Ford’s rival, Hyundai, is aiming to reach and even surpass that same mark.

Hyundai Motor Company has announced that it’s aiming to build more than 80 percent of the vehicles that it sells in the U.S. domestically by 2030, and it’s also planning to increase its domestic supply chain content from 60 percent to 80 percent along that same timeline. This announcement was just one of several made by the South Korean automaker at its very first CEO Investor Day earlier this month.

At that same event, Hyundai Motor also revealed that it will begin rolling out EREVs starting in 2027, combining “high-performance batteries and motors” that will reportedly deliver more than 600 miles of total range through optimized battery-engine integration. That’s also the case with The Blue Oval, which has only said that it’s planning on making EREV versions of several existing models, including the Ford Super Duty, along with a line of unnamed crossovers and SUVs – “its most popular and profitable vehicles” – though none of them are expected to arrive before 2027 either.

Hyundai also announced that it will launch its first mid-size pickup in North America before 2030, a model that will do battle with the Ford Ranger in a burgeoning segment. Hyundai began selling the Santa Cruz –  a compact pickup – back in 2021, and added that it has “gained valuable experience and brand presence, positioning it strongly to broaden its reach in the heart of the U.S. market.”