The Blue Oval’s latest marketing campaign – Ready Set Ford – debuted just a couple of weeks ago as a way to show off the direction of the company moving forward, which is more focused on passion products. The idea is to get fans excited about Ford products of all types, whether that be those that are focused on track performance, off-road capability, or just getting the job done day in and day out. As it turns out, one of those Ready Set Ford TV ads is already one of the most-seen in the U.S., too.
According to Wards Auto and iSpot’s Creative Assessment, the specific Ready Set Ford ad embedded below was actually the most-seen non-luxury automotive TV advertisement between September 15th-21st, as The Blue Oval racked up 161.5 million national TV ad impressions during that time span, with a 2.26 percent interruption rate and an attention index of 125. It’s estimated that this cost FoMoCo $4,744,297 to pull off.
Of that total, half of Ford’s reach came from NFL games, and 27 percent from college football. The Ready Set Ford ad had an 87 percent brand match as well – which is the percentage of survey respondents who remember that they saw a Ford ad after watching it – which is greater than the typical automaker average of 78 percent.
Behind Ford, Jeep ranked second with its “America’s Original Influencer” ad, which generated 159,493,773 impressions. It utilizes music from LL Cool J, which 16 percent of viewers cited as the “single best thing” about the spot. NFL games accounted for 32.6 percent of those impressions, followed by college football at 16.3 percent. In third place was Kia’s “Road Trip Shorts” at 113.6 million national TV ad impressions, of which 14 percent of viewers cited its Steve Miller Band song as the single best thing about it. However, it got most of its views from HGTV’s House Hunters, rather than football.
Largely using suspension mods, plus a tune.
Helping to prevent damage from occurring.
The idea is to monitor risk and prevent disruptions rather than reacting to them.
A true value proposition, though it's limited to just 700 units.
Workers claim they aren't being paid for donning mandatory footwear.
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How cool, Ford also is 1st in most seen recalls too.
I love Fords and have always owned them, but lately, maybe the slogan should be...READY. SET, RECALL!!!
Forget that. Where's my Focus replacement EV?