For several years now, new vehicle shoppers have increasingly gravitated toward off-road-focused models in a big way, and that trend doesn’t seem likely to slow down anytime soon. To meet this demand, Ford has been busy rolling out all sorts of off-road packages and trims across its entire lineup, even if folks that buy those vehicles may – in many cases, at least – not be interested in actually taking them off paved surfaces. Regardless, those efforts are certainly paying off in terms of sales.
According to FoMoCo’s Q3 2025 sales report, The Blue Oval’s off-road-focused performance trim levels – Timberline, Tremor, FX4, and Raptor – accounted for 20.8 percent of the automaker’s U.S. sales mix through the first nine months of the year, which is 2.4 percent higher than the conclusion of Q3 2024. It continues an upward trend from Q2 2025, when off-road trims accounted for 20.4 percent of the automaker’s U.S. sales mix, or 3.3 percentage points higher compared to Q2 2024.
If nothing else, these numbers show that Americans haven’t given up on off-road-focused vehicles just yet, and in fact, interest in those models just continues to grow. Off-road-type vehicles have long been part of Ford CEO Jim Farley’s mission to stop selling what he calls “boring vehicles,” which fits right in with consumer trends these days. More and more shoppers not only prefer the rugged look of these vehicles, but also, a lot of them are also actually taking those vehicles off-road, to boot.
Ford’s off-road expansion seems far from over as well, which should come as no surprise given these continued strong sales results. Back in January, Farley admitted that he wants The Blue Oval to become the “Porsche of off-road,” as well as “the No. 1 undisputed off-road brand in the world.” Along with offering more of these types of vehicles to customers, Ford also sees its motorsports efforts at places like Dakar as key to reaching that goal, too.
Comment
Maybe in certain parts of the country but you never see them in a beach community.