The newly-revised, 2018 Ford F-150 light-duty pickup has been named “Truck of the Year” by Motor Trend, securing a fifth win for the Ford F-Series, and a second consecutive win after the all-new 2017 Ford F-Series Super Duty was named Truck of the Year last year. Perhaps not coincidentally, the Ford F-Series this year is celebrating 40 straight years as America’s best-selling truck, and 35 years as the best-selling vehicle in the market.
Ford has got to be doing something right.
Motor Trend Editor-In-Chief Ed Loh called this year’s Truck of the Year competition “fierce,” saying that the refreshed Ford F-150 garnered a unanimous vote by exceeding editors’ expectations in every category they evaluated: powertrain, performance, technology, and overall execution. The Ford F-150 received a mid-cycle update for 2018, with new, more efficient engines; a standard 10-speed automatic transmission (except with the base 3.3L V6); and overhauled styling.
“Back-to-back wins for F-150 and Super Duty reflect what we’re also seeing and hearing from customers as we celebrate 40 straight years as America’s favorite and best-selling trucks,” says Ford President of North America Raj Nair. “The Ford Truck team stretched further than ever to deliver our toughest, most capable and smartest trucks.”
It lost some ground to its cross-town rival in recent months, however.
A rather bizarre incident, indeed.
A DOE spokesperson denied the report.
Amid a general slowdown in demand for EVs.
With swiveling power outlets.