Ford Motor Company reported 242,049 new vehicle deliveries for December 2017 in the U.S. market, a 0.9 percent increase compared to December 2016. Sales increased at the Ford brand and decreased at Lincoln.
| Sale Type | Sales | Sales Mix | % Change YOY |
|---|---|---|---|
| Total | 242,049 | 100.0% | +0.9% |
| Retail | 176,164 | 72.8% | -4.0% |
| Fleet | 65,885 | 27.2% | +16.5% |
FoMoCo sales overview:
Sales types:
Average Transaction Prices (ATPs):
Inventory:
Ford sales increased 1.9 percent to 231,430 units:
Lincoln sales decreased 17.0 percent to 10,619 units:
| MODEL | DEC 2017 / DEC 2016 | DECEMBER 2017 | DECEMBER 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| C-MAX | -35.16% | 1,416 | 2,184 | -7.28% | 18,390 | 19,834 |
| E-SERIES | -17.72% | 3,911 | 4,753 | -1.73% | 53,304 | 54,245 |
| EDGE | +7.64% | 13,660 | 12,691 | +5.96% | 142,603 | 134,588 |
| ESCAPE | +1.80% | 26,253 | 25,788 | +0.40% | 308,296 | 307,069 |
| EXPEDITION | +3.78% | 5,458 | 5,259 | -13.29% | 51,883 | 59,835 |
| EXPLORER | +33.34% | 25,375 | 19,030 | +10.06% | 238,056 | 216,294 |
| F-SERIES | +2.14% | 89,385 | 87,512 | +9.26% | 896,764 | 820,799 |
| FIESTA | -3.05% | 3,657 | 3,772 | -5.24% | 46,249 | 48,807 |
| FLEX | -40.65% | 1,834 | 3,090 | -1.23% | 22,389 | 22,668 |
| FOCUS | +9.71% | 11,237 | 10,242 | -6.16% | 158,385 | 168,789 |
| FUSION | -8.82% | 17,444 | 19,132 | -21.15% | 209,623 | 265,840 |
| GT | * | 9 | * | * | 89 | * |
| HEAVY TRUCKS | -44.95% | 1,139 | 2,069 | -25.64% | 11,515 | 15,486 |
| MUSTANG | +9.20% | 7,714 | 7,064 | -22.72% | 81,866 | 105,932 |
| POLICE INTERCEPTOR SEDAN | +1.35% | 675 | 666 | -15.60% | 7,994 | 9,472 |
| POLICE INTERCEPTOR UTILITY | +12.88% | 3,191 | 2,827 | +2.68% | 33,075 | 32,213 |
| TAURUS | -20.84% | 2,719 | 3,435 | -4.00% | 33,242 | 34,626 |
| TRANSIT | -5.18% | 12,380 | 13,056 | -11.09% | 127,360 | 143,244 |
| TRANSIT CONNECT | -11.57% | 3,973 | 4,493 | -20.26% | 34,473 | 43,232 |
| FORD TOTAL | +1.92% | 231,430 | 227,063 | -1.10% | 2,475,556 | 2,502,973 |
| MODEL | DEC 2017 / DEC 2016 | DECEMBER 2017 | DECEMBER 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| CONTINENTAL | -34.09% | 1,216 | 1,845 | +128.32% | 12,012 | 5,261 |
| MKC | -10.41% | 2,504 | 2,795 | +5.81% | 27,048 | 25,562 |
| MKS | -100.00% | 0 | 215 | -96.91% | 153 | 4,951 |
| MKT | -71.34% | 186 | 649 | -25.40% | 3,005 | 4,028 |
| MKX | -15.62% | 2,976 | 3,527 | +0.21% | 31,031 | 30,967 |
| MKZ | -13.47% | 2,293 | 2,650 | -10.31% | 27,387 | 30,534 |
| NAUTILUS | * | 0 | * | * | 0 | * |
| NAVIGATOR | +30.09% | 1,444 | 1,110 | +0.98% | 10,523 | 10,421 |
| LINCOLN TOTAL | -16.98% | 10,619 | 12,791 | -0.51% | 111,159 | 111,724 |
| BRAND | DEC 2017 / DEC 2016 | DECEMBER 2017 | DECEMBER 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| FORD TOTAL | +1.92% | 231,430 | 227,063 | -1.10% | 2,475,556 | 2,502,973 |
| LINCOLN TOTAL | -16.98% | 10,619 | 12,791 | -0.51% | 111,159 | 111,724 |
| FMC USA TOTAL | +0.92% | 242,049 | 239,854 | -1.07% | 2,586,715 | 2,614,697 |
In addition to units for the F-150 Lightning.
Customers can complete the purchase entirely online.
The brand improved its score, but still ranks below the segment average.
It was the automaker's sixth-largest market last year.
An off-road-ready killer rather than sleek and styled.
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