Ford Mustang Immersive Experience Coming To Los Angeles This Fall

The Blue Oval’s post-purchase experiences have only expanded in recent years, giving owners and fans new ways to experience the company’s vehicles in special curated environments. That includes the fan-favorite Ford Mustang, which has long been the subject of various track attack experiences, and last year, even embarked on an “Unleashed” tour across the U.S., coinciding with the opening of Ford Mustang Experience Center at Charlotte Motor Speedway in North Carolina. Now, there’s a new pony car experience on the way.

This new Ford Mustang experience is called “American Icon,” and is set to open up in Los Angeles, California this fall. Details are a bit scant at the moment, but the experience’s official website notes that it will include multi-sensory immersive environments, a group of “legendary” Mustang models from film and culture, as well as a 4D thrill ride. The immersive journey looks like it will transport attendees through Ford Mustang history, all with a dose of pony car culture included.

The experience promises to include an array of movie-famous Mustangs as well, and as for the 4D thrill ride, well, it’s designed to take attendees on a trip on both the road and the track, behind the wheel of the iconic model. Those interested in joining the waitlist to purchase tickets to the new American Icon experience can do so by heading over here, with prices starting at $26. It’s set to take place at Ace Mission Studios, which is located in Boyle Heights.

This particular social media blitz doesn’t really come as a surprise, given the fact that the Ford Mustang has long ranked as one of the most popular vehicles posted on Instagram. In fact, even six years ago, there were a whopping 11+ million posts pertaining to the pony car on that particular social media platform.