We’ve known for a while now that The Blue Oval is working on developing a new low-cost platform set to underpin multiple future models – including a Ford EV pickup, which will be the first to launch in 2027. Ford CEO Jim Farley himself has referred to this particular model as a “mid-size” pickup, but as Ford Authority reported earlier today, it will actually be closer in size to the Ford Maverick than the Ford Ranger. Now, the automaker has released more details about the future Ford EV pickup that shed some additional light on what we can expect.
The mid-size Ford EV pickup will – like the Maverick – only be offered in four-door guise, and with a targeted starting price of $30,000. It will be produced at the Louisville Assembly plant, as expected, with a launch date of 2027. Though the new Ford EV pickup wasn’t revealed in full, The Blue Oval did say that it will be “as fast as a Mustang EcoBoost” and will offer “more passenger space than the latest Toyota RAV4 – with a frunk and a bed.”
Owners of the new Ford EV pickup will be able lock their surfboards or other gear in the bed without the need for a roof rack or trailer hitch racks, previewing a potentially interesting new type of feature. In terms of performance, the future model will also have plenty to offer, it seems, with a low center of gravity from its battery pack, “obsessive” chassis engineering, and the instant torque that electric motors can provide.
Ultimately, the new Ford EV pickup will have a targeted 0-60 mph time on par with the Mustang EcoBoost, albeit, with more downforce, to boot. There’s still a lot we don’t know about the forthcoming model – its actual reveal date, starting price, EPA-estimated battery range, battery sizes, and charging times – but that information will be provided at a later date.
However, as Ford Authority reported last week, the new Ford EV pickup could use the Ranchero name, based on a recent trademark filing in the U.S., reviving a moniker previously used on a car-based pickup produced between 1957 and 1979. It will utilize lithium-iron phosphate batteries, and tout a potential max annual capacity of 190,000 units at the Louisville plant, too.
Comments
“Starting”at $30,000 is affordable like the Model T was 110 years ago? This is looks like a Lightning Junior- by the time you option it out it will probably be $45, 000 plus.
Probably.
Model T moment, 30k starting price, what a joke! All this hoopla for this cr*p?
Model T with inflation was about 30k back then, friendos.
$850 in 1908 dollars is $29,700 in 2025.
Bought a new 1986 “base” Ranger for $2,600 (tax, title,etc.) ……..how does that compare?
Why does Ford and Farley keep doing this. If you want to compete… compete… Saying you are is not competing. $30 Gs is way too much even competing against American trucks/cars. When I did retail a great boss of mine said getting the price right was the most important part of selling. Ford needs to get it right and $30 Gs isn’t right.
Bur will it be as good , reliable and recall free like the Toyota RAV4 ? Ford has too many recalls on all their vehicles , so so sad !