Ford Dealers Get Preferred Vendor For Prize Insurance

As Ford Authority reported back in January, American Hole ‘n One (AHNO) was recently named as a preferred insurance provider for both Lincoln and Ford dealers, which stems from a partnership forged with The Shop powered by FordDirect – the Blue Oval’s dealer network e-commerce platform. The concept of this particular platform is to make things simpler for Ford dealers by offering more of a one-stop solution with pre-negotiated prices for products and services. Now, that relationship is expanding yet again.

Now, Grand Prize Promotions (GPP) – which is part of American Hole ‘n One and a prize insurance outfit – has been named a preferred vendor of prize insurance for Ford dealers, Lincoln retailers, and their group stores through The Shop as well. With GPP now part of The Shop, Ford dealers can extend their promotional reach beyond golf events to a full spectrum of contests and prize opportunities that are designed to help engage customers and strengthen brand visibility.

GPP delivers prize coverage to those dealers at guaranteed best pricing, and those same dealers can choose from turnkey contests such as vehicle giveaways, half-court shots, field goal kicks, and home run challenges. GPP also offers vehicle sellers services such as streamlined parts statement billing, in-house fulfillment, dedicated support, and seamless ways for dealerships to execute promotions intended to drive engagement and loyalty.

“Providing dealers with access to GPP through The Shop really broadens the products that they can use to help achieve their marketing objectives,” said Rick Ruiz, President at American Hole ’n One and Grand Prize Promotions. “From vehicle giveaways to sports contests, prize coverage through GPP makes it simple for dealerships to interact with their communities and customers in a fun and rewarding way. It’s a natural next step in delivering greater value to our partners.”

“Dealers count on The Shop for trusted, vetted solutions that support their business,” said Beth Hill, COO of The Shop and FordDirect General Counsel. “By including Grand Prize Promotions, we’re giving them more tools to connect with customers and generate traffic. It’s an expansion that benefits both the dealerships and their communities. This is another important piece as we continue to grow The Shop as the destination for dealers to find the right solutions.”