Though the EV market continues to grow globally, it hasn’t exactly been a smooth, rapid climb when it comes to those types of vehicles gaining market share. Rather, certain models continue to sell well while others don’t, though in general, automakers other than Tesla continue to eat into its market share, as has long been expected with the growth of competition. Ford is among the group that has made the most inroads in terms of gaining EV market share, even though it only sells three of them in the U.S. right now – and one of those, the E-Transit, is more of a commercial-focused model.
According to Experian’s Q2 2025 Automotive Consumer Trends Market report, Ford had the third highest market share of any EV seller in the second quarter of this year, accounting for 5.85 percent of that market. Tesla continued to lead the way by a large margin with a 46.89 percent market share, followed by Chevrolet (6.97 percent), Ford, Hyundai (5.14 percent), and Honda (3.95 percent).
This is particularly good news for Ford after its EV sales, in general, took a hit in the second quarter of the year, decreasing 31 percent to 16,438 units. In terms of individual models, the fleet-focused E-Transit recorded just 418 sales versus 3,410 in Q2 2024, a staggering 87 percent decrease. The Ford Mustang Mach-E racked up 10,178 sales, which was nearly a 20 percent decrease, while the Ford F-150 Lighting dropped 26 percent to 5,842 units.
This results came after Ford EV sales enjoyed a strong performance in the first quarter of the year, even setting a new record to kick off 2025. However, while some of Ford’s rivals like General Motors have launched several new electric models as of late, Ford continues to soldier on, making a few changes to its existing lineup that don’t amount to a refresh. Meanwhile, redesigns for all three of Ford’s EV models have been pushed back as of late as it prepares to launch a new mid-size EV pickup riding on its new universal platform.
As one would expect, it's large and heavy.
After it just took a movie tribute trip.
It joins the Maverick Lobo and a few rivals.
Shortly after its next mid-cycle refresh.
Special lease deals offered on luxury redesigned full-size SUV.
A recall was issued just this past June addressing the problem.
