Ford Australia – now over a century old – has had its fair share of success over the past 100 plus years, and that’s also true in today’s world. However, it’s always interesting to see how different markets compare to others, and in that regard, Ford certainly sells a lot more vehicles in the U.S. than any other country. Regardless, Australia remains one of The Blue Oval’s top-selling markets, though it does trail a pretty interesting one at the same time.
According to Felipe Munoz of JATO Dynamics, Ford sold 98,497 new vehicles in Australia in 2024, making it the automaker’s seventh-best market. That places Ford Australia behind Italy, where it sold 100,493 vehicles in 2024. The U.S. still ranks first with 1,960,338 units sold in 2024 (a three percent year-over-year increase), while Canada came in second with 260,504 sales (a 16 percent increase), followed by the UK at 222,657 vehicles (a 10 percent decrease), China in fourth-place with 171,479 sales (a six percent year-over-year decrease), and Germany at 156,153 sales (down two percent).
View this post on Instagram
As Ford Authority previously reported, the latest-generation Ford Ranger and Everest have been hot commodities in Australia since the day both launched in that particular country years ago, and demand hasn’t exactly tapered off since, either. Rather, both the mid-size pickup and SUV continue to prove popular with shoppers Down Under, holding down the top two spots atop The Blue Oval’s sales charts there, too.
In fact, Ford Australia just posted its best monthly sales result in 16 years this past June – 10,103 units – which ranked it second among all automotive brands in that country, behind only Toyota. The last time Ford Australia sniffed that mark was June 2009, when it sold 10,194 vehicles, a time when the Falcon was its best-selling model. Now, that title belongs to the Ford Ranger, which racked up 6,293 sales in June, 98 more than its arch rival, the Toyota Hilux.
Comment
Ford could sell more vehicles if models like Maverick and Bronco were offered worldwide. The maverick would sell well in Africa and some Asian countries, even in Europe.