Ford Motorcraft Parts Now Available On Shopee In Brazil

Ford’s Motorcraft line of parts has existed for over 50 years to this point, and currently encompasses over 17,000 different items – though The Blue Oval continues to expand those offerings with each passing year. As Ford continues to overhaul its business in Brazil, it’s also working to add more and more replacement parts in that South American country for consumers to purchase, with many of them falling under the Auto Busca umbrella – Ford’s parts sales application for independent repairers and repair shops.

Now, Ford Motorcraft parts have found a new home – Shopee – which is now the official store for those particular products, as well as one of the main e-commerce platforms in Brazil. In fact, more than one-third of that country’s population accesses the Shopee site at least once a month, and it’s lauded for its simplicity and security. Ford joins one of 1,000 major brands listed in Shopee’s “Official Stores” section, as well as the recently-launched “Mechanic’s Club” of automotive companies – which have enjoyed a 300 percent increase in searches and an 80 percent sales growth in the past year.

“With the Ford Motorcraft store at Shopee we significantly expand the accessibility to products, reaffirming our commitment to innovation and customer experience also in the digital environment,” said Cintia Pelegrina, Ford’s national After-Sales Manager. “The goal is to expand our product sales and consolidate ourselves in the repair market as the best option for the customer.”

“The arrival of Ford at Shopee reinforces our commitment to offer a complete ecosystem to consumers, in addition to providing customers of both brands with access to products with agility, convenience and safety. With a strong presence throughout the national territory, Shopee allows partners to be closer and closer to customers, increasing the offer of its products,” added Felipe Lima, head of business development at Shopee.