August marked the start of sales for the new 2018 Ford F-150, with 54 percent of customers requesting Lariat, King Ranch, Platinum and Limited trim trucks with 88 percent in SuperCrew and almost 60 percent equipped with the 3.5L EcoBoost V-6 engine.
Demand remains strong for high trim-level F-Series Super Duty trucks, with Lariat, King Ranch, and Platinum accounting for 53 percent or retail sales during the month. This, together, with demand for Raptor, resulted in a $3,400 gain in F-Series average transaction prices versus 2016, which is now $45,600 per vehicle.
Average Transaction Prices for F-Series Super Duty totaled over $55,000 per truck, a $5,500 increase. This is $7,000 more than the average transaction pricing of the luxury segment, at $48,000.
In the first eight months of the year, F-Series sales increased about 9 percent to 576,334 units.
| MODEL | AUG 2017 / AUG 2016 | AUGUST 2017 | AUGUST 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| F-SERIES | +15.03% | 77,007 | 66,946 | +9.19% | 576,334 | 527,847 |
The results enabled the F-Series to remain king of the full-size pickup truck segment in August, easily outselling all of its competitors and posting the highest growth rate (outside of the Nissan Titan).
By comparison, Chevrolet Silverado sales increased 3.89 percent to 54,448 and GMC Sierra sales decreased 1.28 percent to 17,245 units — giving the GM twins a combined total of 71,702 trucks in the segment. Ram Truck sales decreased 6.6 percent to 37,608 units, Toyota Tundra sales increased 0.6 percent to 10,320 units, Nissan Titan sales increased 182 percent to 3,521 units, and Honda Ridgeline sales decreased 24 percent to 2,6210 units.
| MODEL | AUG 17 / AUG 16 | AUGUST 17 | AUGUST 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| F-SERIES | +15.03% | 77,007 | 66,946 | +9.19% | 576,334 | 527,847 |
| SILVERADO | +3.89% | 54,448 | 52,408 | -4.42% | 363,354 | 380,176 |
| RAM PICKUP | -6.60% | 37,608 | 40,265 | +4.62% | 327,759 | 313,294 |
| SIERRA | -1.28% | 17,254 | 17,478 | -6.83% | 136,370 | 146,372 |
| TUNDRA | +4.51% | 10,320 | 9,875 | -1.06% | 74,518 | 75,315 |
| TITAN | +182.13% | 3,521 | 1,248 | +274.28% | 31,776 | 8,490 |
| RIDGELINE | -24.06% | 2,610 | 3,437 | +152.33% | 23,792 | 9,429 |
| TOTAL | +5.80% | 202,768 | 191,657 | +5.00% | 1,533,903 | 1,460,923 |
Which could enhance audio based on where people are standing.
He was pretty excited about it, too.
The agency wants automakers to incorporate impaired driving prevention tech.
The Blue Oval is already using that tech in various ways.
A great way to protect the SUV's vital components when off-roading.
Things remain quite inflated, though inventory is turning.