Ford Fiesta sales increased in the United States, and decreased in Mexico and Brazil during the first quarter of 2019.
| MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
|---|---|---|---|
| FIESTA | +29.64% | 15,943 | 12,298 |
| MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
|---|---|---|---|
| FIESTA | -64.73% | 613 | 1,738 |
| MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
|---|---|---|---|
| FIESTA | -66.09% | 1,647 | 4,857 |
Ford Fiesta sales performance puts it in second place out of eight competitors in its segment in terms of overall first-quarter 2019 sales volume. Additionally, the Fiesta was one of three models to post a growth in sales volume, along with the Mitsubishi Mirage and Kia Rio.
The results give the Fiesta a 20 percent segment share, though the segment-leading Nissan Versa sold nearly 10,000 more units and held a 32 percent segment share.
| MODEL | Q1 19 / Q1 18 | Q1 19 | Q1 18 | Q1 19 SHARE | Q1 18 SHARE |
|---|---|---|---|---|---|
| NISSAN VERSA | -1.47% | 24,992 | 25,365 | 32% | 31% |
| FORD FIESTA | +29.64% | 15,943 | 12,298 | 20% | 15% |
| TOYOTA YARIS | -0.83% | 7,894 | 7,960 | 10% | 10% |
| HYUNDAI ACCENT | -8.59% | 6,781 | 7,418 | 9% | 9% |
| HONDA FIT | -43.42% | 6,388 | 11,291 | 8% | 14% |
| MITSUBISHI MIRAGE | +12.83% | 6,242 | 5,532 | 8% | 7% |
| KIA RIO | +16.30% | 5,844 | 5,025 | 7% | 6% |
| CHEVROLET SONIC | -25.46% | 4,460 | 5,983 | 6% | 7% |
| TOTAL | -2.88% | 78,544 | 80,872 |
The mainstream subcompact car segment contracted 3 percent to 78,544 units in Q1 2019.
The growth in Ford Fiesta sales is a bit unexpected considering that the Fiesta has been discontinued for the U.S. market, and based on current market trends that strongly favor crossovers and SUVs over traditional cars like sedans and hatchbacks.
We attribute the rise in Ford Fiesta sales volume to Ford discounts on the Fiesta, which offered as much as $3,000 off the vehicle along with interest-free financing.
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