New Lincoln Discount Cuts Nautilus Price By $1,500 In August 2019

Lincoln Nautilus sales totaled 8,187 units in the second quarter of 2019, representing an increase of about 1,000 units or 13 percent compared to Lincoln MKX sales in Q1 2018. The sales performance is impressive, especially considering the fact that the Nautilus nameplate is relatively new to the market, having replaced the MKX earlier this year.

So, for the month of August 2019, a new Lincoln discount offer includes a cashback rebate as well as a special financing offer for select models. It’s worth noting that this Lincoln discount is double the amount offered in June, and 50 percent higher than the discount offered in July. It’s also only applicable to current owners of Ford, Lincoln or Mercury vehicles.

Incentives

The new, nationwide Lincoln discount offers for the Nautilus in August 2019 are as follows:

• Retail offer: $500 bonus cash + $1,000 owner loyalty = $1,500 total discount + 0 percent APR financing for 60 months when financing with Lincoln AFS Financing.
  • Must own or lease a 1995 or newer Ford, Mercury, or Lincoln vehicle in order to qualify for loyalty discount.
  • The special-financing offer is a part of the Summer Invitation Lincoln sales event.

For reference, here are the applicable 2019 Lincoln Nautilus trim levels and their corresponding starting MSRPs, including the $995 destination charge:

• Standard – $41,335
• Select – $45,540
• Reserve – $49,870
• Black Label – $57,890

The $1,500 Lincoln discount reduces the starting price of a 2019 Nautilus Standard to $39,835, that of the Select model to $44,040, and that of the Nautilus Reserve to $48,370. The range-topping Black Label model sees its starting price decrease to $56,390.

We believe the increase in the Lincoln discount is the result of the Lincoln Motor Company attempting to maintain price parity with its direct competition, including the Cadillac XT5, Lexus RX, and Acura MDX, while preventing existing owners from switching to rival brands. The segment is highly competitive, which means that Lincoln’s midsize luxury crossover SUV has its work cut out for it.

Disclaimers

• Must take delivery from an authorized Lincoln dealer’s stock by September 3^rd, 2019, unless otherwise specified.
• See dealer for details.
• Incentive for the United States of America, unless otherwise specified.
• Some customers may not qualify for this offer.
• Residency restrictions apply.
• Offer not available with special finance, lease, and some other offers.