Lincoln Corsair sales fell in all markets tracked by Ford Authority, including the U.S., Canada and Mexico.
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 |
|---|---|---|---|
| CORSAIR | * | 5,670 | * |
| MKC | -100.00% | 0 | 5,787 |
| TOTAL | -2.02% | 5,670 | 5,787 |
In the U.S., combined sales of the Lincoln Corsair and MKC totaled 5,670 units during the first quarter of 2020, representing a decrease of about 2 percent compared to the 5,787 units of the MKC sold during the first quarter of 2019.
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 |
|---|---|---|---|
| MKC | * | 462 | * |
| TOTAL | * | 462 | * |
In Canada, Lincoln MKC sales totaled 462 units. No Corsair sales were reported.
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 |
|---|---|---|---|
| MKC | -50.00% | 67 | 134 |
| TOTAL | -50.00% | 67 | 134 |
In Mexico, Lincoln MKC sales fell 50 percent to 67 units. No Corsair registrations were reported.
Lincoln Corsair sales performance in the first quarter of 2020 puts the small luxury crossover in fourth place out of ten competitors. The pack was led by the Lexus NX in first place, Acura RDX in second place, Buick Envision in third, and the Corsair in fourth. The Corsair outsold the rest of the segment, including the new Audi Q3, Cadillac XT4, Mercedes-Benz GLA-Class and GLB-Class, Volvo XC40, BMW X1 and X2 (which are the same vehicle with different body styles) and the Infiniti QX30.
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 | Q1 20 SHARE | Q1 19 SHARE |
|---|---|---|---|---|---|
| ACURA RDX | -25.51% | 11,153 | 14,972 | 17% | 22% |
| LEXUS NX | -17.90% | 11,309 | 13,775 | 17% | 20% |
| BUICK ENVISION | -9.06% | 6,932 | 7,623 | 10% | 11% |
| LINCOLN CORSAIR | * | 5,670 | * | 9% | 0% |
| LINCOLN MKC | -100.00% | 0 | 5,787 | 0% | 8% |
| AUDI Q3 | +1,295.98% | 5,556 | 398 | 8% | 1% |
| CADILLAC XT4 | -26.53% | 5,162 | 7,026 | 8% | 10% |
| MERCEDES-BENZ GLA-CLASS | +5.25% | 4,969 | 4,721 | 8% | 7% |
| MERCEDES-BENZ GLB-CLASS | * | 4,820 | * | 7% | 0% |
| VOLVO XC40 | +10.99% | 3,970 | 3,577 | 6% | 5% |
| BMW X1 | -29.42% | 4,133 | 5,856 | 6% | 9% |
| BMW X2 | -22.53% | 2,286 | 2,951 | 3% | 4% |
| INFINITI QX30 | -92.90% | 112 | 1,577 | 0% | 2% |
| TOTAL | -3.21% | 66,072 | 68,263 |
The Lincoln Corsair saw a 9 percent segment share during the quarter, which is a far cry from the 17 percent controlled by Lexus NX and Acura RDX, each. It’s also worth noting that combining the deliveries of the two Mercedes-Benz entries gives the Tri-Star brand 9,789 deliveries for a combined share of 15 percent. Meanwhile, combining the deliveries of the two BMW entries gives the roundel 6,419 units, good for a 9 percent segment share. Both are higher than the Corsair’s 5,670 deliveries.
The compact premium crossover segment (premium crossover C-segment) contracted 3 percent to 66,072 units during the first quarter of 2020.
The decline in Lincoln Corsair sales during the quarter isn’t surprising, given the complications brought on by the ongoing COVID-19 pandemic, which has forced Ford to idle all vehicle production in North America, South America and in certain other parts of the world.
Once the coronavirus-related issues lift, we expected Corsair sales to fare better than those of the MKC due to the following factors:
Low-interest financing on the heavy-duty pickup truck.
They could claim the credit before taking delivery.
Which could even mimic a home's lighting.
Tariffs have resulted in investments in U.S.-based production.
Its application from 2022 is still under review.
View Comments
How many of the Lincoln Corsair numbers were hybrids?
According to your chart the Corsair outsold the Cadillac in the 1st quarter so should be ahead! No??
You're right. Fixed and updated.
I wonder how many buyers of the Buick Envision know that it's built in China?
All of them.
Laughably false. I bet that # is under 50%.
The corsair has a very good package for the price. I woundn't be surprised if it eventually gives the NX a run for the money. I would certainly consider it.
I'm awaiting the Corsair PHEV. According to the Lincoln rep on Instagram, it was to be released sometime in July and be a 2021 model. But, that was before COVID-19, so not sure what the schedule will be now.