Ford debuted Model e Certified some time ago as a way to help dealers better compete with EV-only rivals, which sell those types of vehicles online and with fixed pricing. Trouble is, many weren’t fans of the big financial investments required of dealers that wished to participate, largely because installing EV chargers isn’t a cheap endeavor. FoMoCo ultimately opted to scrap the Model e Certified program in June 2024 and reimbursed dealers for those chargers, but now, it has launched a new dealer-backed network called Ford Charge.
Ford Charge just launched at 320 dealerships nationwide, consisting of around 1,200 Ford-branded EV fast chargers for public consumption. It’s available not only for Ford EV owners, but also, those that have a compatible vehicle from any competing brand as well, no matter the make and model. The very first dealer to go live on the new Ford Charge network was Grappone Ford in Bow, New Hampshire, but it’s also available at various other locations in the U.S., too.
Ford Charge is part of the existing BlueOval Charge Network, giving EV owners access to fast chargers within 18 miles on most U.S. highways. Those owners can locate Ford Charge stations using that same network, as well as PlugShare or the Shell app, which show charger locations, pricing, and real-time availability. Many of those locations are open 24 hours a day, seven days a week, but specific information can be found in the aforementioned apps, as well as FordPass.
On top of that, the Ford Charge network offers 24/7 live agent call center support, available to any user of a Ford Charge station. If a customer has an issue or a question during their charging session, they can even call a dedicated support line for immediate help, any time of day or night – making it a pretty compelling option for those embarking on road trips in the near future.
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