Nearly one year ago, The Blue Oval announced that it was canceling plans to build two new all-electric three-row crossovers at the Oakville Assembly plant after pushing back those same plans previously. Instead, the automaker announced that it would be focusing on developing new hybrid technology for those same types of SUVs, believed to be the Ford Explorer and Lincoln Aviator, though it never confirmed nor denied that. Regardless, the decision to cancel this Ford EV SUV program continues to cost the automaker quite a lot of money.
As Ford Authority previously reported, the cancelation of this Ford EV program already cost the automaker $100 million in Q1 2025, and in its recently-released Q2 financial report, The Blue Oval revealed that it took a $400 million dollar hit over the course of the first half of the year. When the Ford EV SUV program was originally canceled, the automaker noted that it would be taking a special non-cash charge of about $400 million for the write-down of certain product-specific manufacturing assets for those models, and the decision may also result in additional expenses and cash expenditures of up to $1.5 billion before it’s all said and done.
As Ford Authority previously reported, rather than building these new three-row EV SUVs at the Oakville plant, The Blue Oval is instead opting to retool that facility to prepare it for production of the Ford Super Duty – in addition to the Kentucky Truck plant and the Ohio Assembly plant, where that model is already assembled.
The addition of Ford Super Duty production at Oakville will result in an expected output of up to 100,000 units annually. The automaker will invest $3 billion to make this happen, with $2.3 billion of that sum going toward retooling the Oakville plant for Ford Super Duty production, including the installation of both assembly and stamping equipment. This move will also add around 1,800 jobs at the Oakville plant, with 150 more joining the ranks at the Windsor Engine Complex to build V8 engines for the Super Duty as well.
Closing the week at $11.68 per share.
Special lease deals on the off-roading SUV.
Which could enhance audio based on where people are standing.
He was pretty excited about it, too.
The agency wants automakers to incorporate impaired driving prevention tech.
The Blue Oval is already using that tech in various ways.
