The Ford Escape is currently living on borrowed time, as the small crossover is set to exit production at the Louisville Assembly plant late this year. When that happens, the plant will be retooled for the production of a new mid-size all-electric pickup, marking the end of an era for the Escape, which has been around for more than a couple of decades to this point. As for what Ford Escape owners will do when it’s time to get a new vehicle, well, that remains to be seen, but at the moment, at least some of them are choosing the Ford Mustang Mach-E.
According to Experian’s Q2 2025 Automotive Consumer Trends & Analysis Report, 4.85 percent of new Mustang Mach-E customers in the last quarter came from a Ford Escape, which was the third most of any Blue Oval model – behind only the Ford Explorer and the Mach-E itself. It seems as if quite a few Escape owners were keen to go all-electric, which was also true of those formerly behind the wheel of the Ford F-150 (4.45 percent) and Ford Edge (3.59 percent).
The Mach-E also secured a notable number of customers from owners of the Mazda CX-5, Honda CR-V, and Toyota RAV4. It’s worth noting that among this list of the top five EVs by market share in Q2, none can list the Mach-E as one of its top five conquests, too.
The Ford Mustang Mach-E ranked among the top five electric vehicles in terms of loyalty, overall, with 7.70 percent of all new purchases for that model coming from customers of older Mach-E crossovers. On top of that, 2.98 percent of Ford Mustang Mach-E buyers in the past quarter came from a Tesla Model 3, and 2.34 percent from a Model Y, the Mach-E’s chief rival.
This news comes as Ford just reclaimed the top spot in terms of loyalty. The latest data from S&P Global Mobility shows that Ford had a 59.6 percent brand loyalty score in Q2 2025, a figure that bested Tesla’s 58.1 percent and third-place Chevrolet at 58 percent. Tesla lost 9.4 percentage points year-over-year, the second-largest drop behind Dodge at 12.7 percent. Interestingly, 70 percent of Tesla owners stuck with an EV as their next purchase, but 30 percent opted to go back to an ICE-powered vehicle among its defections over the same timeframe.
Down 17 percent in just five years.
They might have been given Transit Trail tires.
Does AI even read the news it parrots?
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I'd rather hear more about Ford's wooing subprime borrowers into pricey F-150s. THAT story is all over the internet. Sounds very Mitsubishi 1990s-ish and portends troubles ahead. Big ones.